SMS template · Marketing
Trade Scheme Announcement SMS Template for Wholesalers & Distributors
A ready-to-adapt SMS message for wholesalers, distributors and stockists, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in retailers. For wholesalers, distributors and stockists, this is one of the everyday messages that keeps retailers informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Distributors serve hundreds of retailers who reorder frequently and want quick price, stock and delivery information.
The SMS Template
India (DLT format)
[Business Name]: New trade scheme on {#var#} from {#var#} to {#var#}: {#var#}. Contact your sales representative for details.
To opt out, SMS STOP to [opt-out number].International (plain text)
[Business Name]: New trade scheme on {brand} from {start} to {end}: {scheme}. Contact your sales representative for details.
Reply STOP to opt out.Example with sample values
[Business Name]: New trade scheme on select brands from 20 Oct to 10 Nov: additional quantity on bulk orders. Contact your sales representative for details. To opt out, SMS STOP to [opt-out number].
With these sample values the message is 202 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Brand | select brands |
| {#var#} | Start | 20 Oct |
| {#var#} | End | 10 Nov |
| {#var#} | Scheme | additional quantity on bulk orders |
Filling in each placeholder
- Brand (sample: select brands): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Start (sample: 20 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- End (sample: 10 Nov): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Scheme (sample: additional quantity on bulk orders): Keep the value short and specific; test the longest realistic value to check the message still reads well.
This template has 4 placeholders and a body of 124 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this is a Promotional template. It can only be sent to customers who have not blocked promotional messages, within the permitted time window, from a promotional header. Include an opt-out instruction as required by your operator.
Compliance Checklist
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
Rules to keep in mind for Wholesalers & Distributors
Retailer contact numbers should be used for business communication they expect; promotional schemes need opt-in. GST invoices and credit notes must carry correct details, and scheme messages should state validity and conditions.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Where this message fits for Wholesalers & Distributors
Retailers, restaurants and other businesses buy from distributors based on price, credit terms, product range and delivery reliability. Regular orders are placed by phone, WhatsApp, sales reps or ordering portals, and stock availability updates, new lines and volume deals prompt extra orders.
WhatsApp catalogues and order templates handle repeat orders and price lists; SMS sends delivery windows and payment reminders; voice calls from sales reps maintain key accounts; email shares monthly price files and statements; search brings in new trade customers.
Campaign ideas that pair with this template
- Weekly price and stock updates on WhatsApp for regular buyers
- Payment reminders a few days before credit terms expire
- New product launch catalogues with introductory trade pricing
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a distribution business send the trade scheme announcement message?
Send to opted-in retailers. Sending it at a consistent time builds trust and reduces follow-up calls.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
Which DLT category should I choose for this trade scheme announcement message?
Usually Promotional. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my distribution business?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
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