RCS template · Marketing
Trade Scheme Announcement RCS Template for Wholesalers & Distributors
A ready-to-adapt RCS message for wholesalers, distributors and stockists, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in retailers. For wholesalers, distributors and stockists, this is one of the everyday messages that keeps retailers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Distributors serve hundreds of retailers who reorder frequently and want quick price, stock and delivery information.
The RCS Template
Trade Scheme Announcement
[Business Name]: New trade scheme on {brand} from {start} to {end}: {scheme}. Contact your sales representative for details.
Reply STOP to opt out.SMS fallback (India, DLT format)
[Business Name]: New trade scheme on {#var#} from {#var#} to {#var#}: {#var#}. Contact your sales representative for details.
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {brand} | Brand | select brands |
| {start} | Start | 20 Oct |
| {end} | End | 10 Nov |
| {scheme} | Scheme | additional quantity on bulk orders |
Filling in each placeholder
- Brand (sample: select brands): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Start (sample: 20 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- End (sample: 10 Nov): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Scheme (sample: additional quantity on bulk orders): Keep the value short and specific; test the longest realistic value to check the message still reads well.
This template has 4 placeholders and a body of 124 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Rules to keep in mind for Wholesalers & Distributors
Retailer contact numbers should be used for business communication they expect; promotional schemes need opt-in. GST invoices and credit notes must carry correct details, and scheme messages should state validity and conditions.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Getting the trade scheme announcement message right
Explain the scheme slabs, the validity and how the benefit is credited.
Where this message fits for Wholesalers & Distributors
Retailers, restaurants and other businesses buy from distributors based on price, credit terms, product range and delivery reliability. Regular orders are placed by phone, WhatsApp, sales reps or ordering portals, and stock availability updates, new lines and volume deals prompt extra orders.
WhatsApp catalogues and order templates handle repeat orders and price lists; SMS sends delivery windows and payment reminders; voice calls from sales reps maintain key accounts; email shares monthly price files and statements; search brings in new trade customers.
Campaign ideas that pair with this template
- Weekly price and stock updates on WhatsApp for regular buyers
- Payment reminders a few days before credit terms expire
- New product launch catalogues with introductory trade pricing
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a distribution business send the trade scheme announcement message?
Send to opted-in retailers. Automate it from your software where possible so it is never forgotten.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my distribution business?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Wholesalers & Distributors
This message on other channels
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