SMS template · Utility
Order Dispatched SMS Template for Wholesalers & Distributors
A ready-to-adapt SMS message for wholesalers, distributors and stockists, with placeholders, sample values and compliance notes.
When to Send This Message
Send when the order leaves the warehouse. For wholesalers, distributors and stockists, this is one of the everyday messages that keeps retailers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
The business runs on relationships, credit terms and reliable dispatch, so clear, regular communication saves time for both sides.
The SMS Template
India (DLT format)
Dear {#var#}, order {#var#} has been dispatched from [Business Name]. Invoice {#var#}. Driver {#var#}, {#var#}.International (plain text)
Dear {retailer}, order {order_id} has been dispatched from [Business Name]. Invoice {invoice}. Driver {driver}, {phone}.Example with sample values
Dear Sharma General Store, order WD-3321 has been dispatched from [Business Name]. Invoice GST-7781. Driver Mukesh, 98XXXXXXXX.
With these sample values the message is 129 characters in the standard GSM-7 character set, which is 1 SMS part (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Retailer | Sharma General Store |
| {#var#} | Order id | WD-3321 |
| {#var#} | Invoice | GST-7781 |
| {#var#} | Driver | Mukesh |
| {#var#} | Phone | 98XXXXXXXX |
Filling in each placeholder
- Retailer (sample: Sharma General Store): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Order id (sample: WD-3321): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Invoice (sample: GST-7781): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Driver (sample: Mukesh): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Phone (sample: 98XXXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 5 placeholders and a body of 120 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
- The brand name in the message matches your registered business or header.
Rules to keep in mind for Wholesalers & Distributors
Retailer contact numbers should be used for business communication they expect; promotional schemes need opt-in. GST invoices and credit notes must carry correct details, and scheme messages should state validity and conditions.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
Getting the order dispatched message right
Include the invoice number, the transporter, the LR number and the expected delivery date, and ask the retailer to check the cartons on arrival.
Where this message fits for Wholesalers & Distributors
Retailers, restaurants and other businesses buy from distributors based on price, credit terms, product range and delivery reliability. Regular orders are placed by phone, WhatsApp, sales reps or ordering portals, and stock availability updates, new lines and volume deals prompt extra orders.
WhatsApp catalogues and order templates handle repeat orders and price lists; SMS sends delivery windows and payment reminders; voice calls from sales reps maintain key accounts; email shares monthly price files and statements; search brings in new trade customers.
Campaign ideas that pair with this template
- Weekly price and stock updates on WhatsApp for regular buyers
- Payment reminders a few days before credit terms expire
- New product launch catalogues with introductory trade pricing
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a distribution business send the order dispatched message?
Send when the order leaves the warehouse. Automate it from your software where possible so it is never forgotten.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Which DLT category should I choose for this order dispatched message?
Usually Service Implicit. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my distribution business?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Wholesalers & Distributors
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