SMS template · Utility
Trip Feedback SMS Template for Travel Agencies & Tour Operators
A ready-to-adapt SMS message for travel agencies and tour operators, with placeholders, sample values and compliance notes.
When to Send This Message
Send after the traveller returns. For travel agencies and tour operators, this is one of the everyday messages that keeps travellers informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Travellers compare packages online, ask many questions on WhatsApp and expect quick, clear itineraries.
The SMS Template
India (DLT format)
Dear {#var#}, welcome back. We hope you enjoyed your trip to {#var#} with [Business Name]. Please share your feedback: {#var#}International (plain text)
Dear {traveller}, welcome back. We hope you enjoyed your trip to {destination} with [Business Name]. Please share your feedback: {link}Example with sample values
Dear Mr. Mishra, welcome back. We hope you enjoyed your trip to Kerala with [Business Name]. Please share your feedback: https://example.com/f/TA2
With these sample values the message is 148 characters in the standard GSM-7 character set, which is 1 SMS part (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Traveller | Mr. Mishra |
| {#var#} | Destination | Kerala |
| {#var#} | Link | https://example.com/f/TA2 |
Filling in each placeholder
- Traveller (sample: Mr. Mishra): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Destination (sample: Kerala): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/f/TA2): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 3 placeholders and a body of 135 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- Promotional versions are sent only within the permitted hours and only to recipients who have not opted out.
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
Rules to keep in mind for Travel Agencies & Tour Operators
Package prices in ads should state what is included and applicable taxes such as GST and TCS on overseas packages. Passport and visa data is sensitive and must be shared only over secure channels.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a travel agency send the trip feedback message?
Send after the traveller returns. Sending it at a consistent time builds trust and reduces follow-up calls.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Which DLT category should I choose for this trip feedback message?
Usually Service Implicit. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my travel agency?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Travel Agencies & Tour Operators
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