SMS template · Utility
Itinerary Shared SMS Template for Travel Agencies & Tour Operators
A ready-to-adapt SMS message for travel agencies and tour operators, with placeholders, sample values and compliance notes.
When to Send This Message
Send when the final itinerary is ready. For travel agencies and tour operators, this is one of the everyday messages that keeps travellers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Once booked, they need documents, reminders and support while travelling, which is where good communication earns referrals.
The SMS Template
India (DLT format)
Dear {#var#}, your itinerary for the {#var#} ({#var#}) is ready: {#var#}. Please review it and let us know of any changes.International (plain text)
Dear {traveller}, your itinerary for the {package} ({dates}) is ready: {link}. Please review it and let us know of any changes.Example with sample values
Dear Mr. Mishra, your itinerary for the Kerala 5N/6D package (10-15 Dec) is ready: https://example.com/it/TA1. Please review it and let us know of any changes.
With these sample values the message is 159 characters in the standard GSM-7 character set, which is 1 SMS part (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Traveller | Mr. Mishra |
| {#var#} | Package | Kerala 5N/6D package |
| {#var#} | Dates | 10-15 Dec |
| {#var#} | Link | https://example.com/it/TA1 |
Filling in each placeholder
- Traveller (sample: Mr. Mishra): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Package (sample: Kerala 5N/6D package): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Dates (sample: 10-15 Dec): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Link (sample: https://example.com/it/TA1): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 4 placeholders and a body of 127 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
Rules to keep in mind for Travel Agencies & Tour Operators
Package prices in ads should state what is included and applicable taxes such as GST and TCS on overseas packages. Passport and visa data is sensitive and must be shared only over secure channels.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Where this message fits for Travel Agencies & Tour Operators
Travellers start with inspiration on social media or search, request quotes for packages, compare itineraries and prices, and ask many questions before paying a deposit. After booking they need documents, visa reminders and travel updates; after the trip, they are open to the next holiday offer.
Instagram and YouTube inspire; search captures destination and package searches; WhatsApp is the main channel for quotes and itinerary changes; SMS sends flight alerts and document reminders; email delivers seasonal deals to past clients.
Campaign ideas that pair with this template
- Early-booking campaigns for school holidays and festive periods
- Visa and document reminder sequences after booking
- Anniversary messages a year after a trip with a new destination idea
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a travel agency send the itinerary shared message?
Send when the final itinerary is ready. If customers reply, make sure someone on your team monitors and answers.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Can DND Teams set this up for my travel agency?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Travel Agencies & Tour Operators
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