RCS template · Utility
Trip Feedback RCS Template for Travel Agencies & Tour Operators
A ready-to-adapt RCS message for travel agencies and tour operators, with placeholders, sample values and compliance notes.
When to Send This Message
Send after the traveller returns. For travel agencies and tour operators, this is one of the everyday messages that keeps travellers informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Once booked, they need documents, reminders and support while travelling, which is where good communication earns referrals.
The RCS Template
Trip Feedback
Dear {traveller}, welcome back. We hope you enjoyed your trip to {destination} with [Business Name]. Please share your feedback: {link}SMS fallback (India, DLT format)
Dear {#var#}, welcome back. We hope you enjoyed your trip to {#var#} with [Business Name]. Please share your feedback: {#var#}Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {traveller} | Traveller | Mr. Mishra |
| {destination} | Destination | Kerala |
| {link} | Link | https://example.com/f/TA2 |
Filling in each placeholder
- Traveller (sample: Mr. Mishra): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Destination (sample: Kerala): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/f/TA2): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 3 placeholders and a body of 135 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.
Compliance Checklist
- Promotional rich cards go only to customers who have agreed to receive them.
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
Rules to keep in mind for Travel Agencies & Tour Operators
Package prices in ads should state what is included and applicable taxes such as GST and TCS on overseas packages. Passport and visa data is sensitive and must be shared only over secure channels.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a travel agency send the trip feedback message?
Send after the traveller returns. Sending it at a consistent time builds trust and reduces follow-up calls.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my travel agency?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Travel Agencies & Tour Operators
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