RCS template · Marketing
Group Departure Announcement RCS Template for Travel Agencies & Tour Operators
A ready-to-adapt RCS message for travel agencies and tour operators, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in travellers. For travel agencies and tour operators, this is one of the everyday messages that keeps travellers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Travellers compare packages online, ask many questions on WhatsApp and expect quick, clear itineraries.
The RCS Template
Group Departure Announcement
[Business Name]: Group departure to {destination} on {date}. Limited seats. Reply YES for the itinerary or call {phone}.
Reply STOP to opt out.SMS fallback (India, DLT format)
[Business Name]: Group departure to {#var#} on {#var#}. Limited seats. Reply YES for the itinerary or call {#var#}.
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {destination} | Destination | Bhutan |
| {date} | Date | 15 Jan |
| {phone} | Phone | 98XXXXXXXX |
Filling in each placeholder
- Destination (sample: Bhutan): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 15 Jan): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Phone (sample: 98XXXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 3 placeholders and a body of 120 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Rules to keep in mind for Travel Agencies & Tour Operators
Package prices in ads should state what is included and applicable taxes such as GST and TCS on overseas packages. Passport and visa data is sensitive and must be shared only over secure channels.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Where this message fits for Travel Agencies & Tour Operators
Travellers start with inspiration on social media or search, request quotes for packages, compare itineraries and prices, and ask many questions before paying a deposit. After booking they need documents, visa reminders and travel updates; after the trip, they are open to the next holiday offer.
Instagram and YouTube inspire; search captures destination and package searches; WhatsApp is the main channel for quotes and itinerary changes; SMS sends flight alerts and document reminders; email delivers seasonal deals to past clients.
Campaign ideas that pair with this template
- Early-booking campaigns for school holidays and festive periods
- Visa and document reminder sequences after booking
- Anniversary messages a year after a trip with a new destination idea
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a travel agency send the group departure announcement message?
Send to opted-in travellers. If customers reply, make sure someone on your team monitors and answers.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my travel agency?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Travel Agencies & Tour Operators
This message on other channels
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