SMS template · Marketing
Festival Sale SMS Template for Retail Stores & Supermarkets
A ready-to-adapt SMS message for retail stores and supermarkets, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in customers before major festivals. For retail stores and supermarkets, this is one of the everyday messages that keeps customers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Neighbourhood retail competes with quick-commerce apps on trust, range and personal service.
The SMS Template
India (DLT format)
[Business Name]: Our {#var#} sale runs from {#var#} to {#var#} at all stores. Extended hours: {#var#}. Conditions apply as displayed in store.
To opt out, SMS STOP to [opt-out number].International (plain text)
[Business Name]: Our {festival} sale runs from {start} to {end} at all stores. Extended hours: {hours}. Conditions apply as displayed in store.
Reply STOP to opt out.Example with sample values
[Business Name]: Our Diwali sale runs from 25 Oct to 2 Nov at all stores. Extended hours: 8 AM to 11 PM. Conditions apply as displayed in store. To opt out, SMS STOP to [opt-out number].
With these sample values the message is 190 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Festival | Diwali |
| {#var#} | Start | 25 Oct |
| {#var#} | End | 2 Nov |
| {#var#} | Hours | 8 AM to 11 PM |
Filling in each placeholder
- Festival (sample: Diwali): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Start (sample: 25 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- End (sample: 2 Nov): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Hours (sample: 8 AM to 11 PM): Give times with AM/PM or a clear range, and the time zone if the customer may be in another country.
This template has 4 placeholders and a body of 143 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this is a Promotional template. It can only be sent to customers who have not blocked promotional messages, within the permitted time window, from a promotional header. Include an opt-out instruction as required by your operator.
Compliance Checklist
- Promotional versions are sent only within the permitted hours and only to recipients who have not opted out.
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
Rules to keep in mind for Retail Stores & Supermarkets
Offers must be genuine and clearly state validity and conditions under the Consumer Protection Act, 2019. Customer phone numbers collected at billing can only be used for marketing with consent.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Make the offer specific and honest, with a clear end date and any conditions stated.
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
Where this message fits for Retail Stores & Supermarkets
Shoppers check online whether a store has what they need, what it costs and when it is open, then visit or order for pickup. Loyalty programmes, personal service and timely offers bring them back, and many now expect to message the store directly.
Google Business Profile and maps listings drive store visits; Instagram shows new arrivals; WhatsApp answers stock questions and takes orders; SMS sends offers to loyalty members; email shares seasonal catalogues.
Campaign ideas that pair with this template
- Click-and-collect promotions for busy customers
- Loyalty points expiry reminders
- Store event invitations for top customers
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a retail store send the festival sale message?
Send to opted-in customers before major festivals. Automate it from your software where possible so it is never forgotten.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Which DLT category should I choose for this festival sale message?
Usually Promotional. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my retail store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Retail Stores & Supermarkets
Get Help With SMS Templates
Tell us what you need and we will get back to you, usually within one working day.
- Free requirement discussion
- Clear written quotation, in USD on request
- No long lock-in for most services
Prefer to talk? Call +91 88890 28885 or message us on WhatsApp.