WhatsApp template · Marketing
Festival Sale WhatsApp Template for Retail Stores & Supermarkets
A ready-to-adapt WhatsApp message for retail stores and supermarkets, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in customers before major festivals. For retail stores and supermarkets, this is one of the everyday messages that keeps customers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Loyal customers who receive useful updates, such as offers, new stock and home delivery, visit more often.
The WhatsApp Template
[Business Name]: Our {{1}} sale runs from {{2}} to {{3}} at all stores. Extended hours: {{4}}. Conditions apply as displayed in store.Reply STOP to unsubscribe
Example with sample values
[Business Name]: Our Diwali sale runs from 25 Oct to 2 Nov at all stores. Extended hours: 8 AM to 11 PM. Conditions apply as displayed in store.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {{1}} | Festival | Diwali |
| {{2}} | Start | 25 Oct |
| {{3}} | End | 2 Nov |
| {{4}} | Hours | 8 AM to 11 PM |
Filling in each placeholder
- Festival (sample: Diwali): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Start (sample: 25 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- End (sample: 2 Nov): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Hours (sample: 8 AM to 11 PM): Give times with AM/PM or a clear range, and the time zone if the customer may be in another country.
This template has 4 placeholders and a body of 143 characters before values are filled in. WhatsApp allows up to 1,024 characters in a template body, but short messages with one clear action get the best response.
Category and Approval
Marketing templates need the customer's opt-in to receive WhatsApp messages from your business. Keep the offer factual, include a way to opt out (for example a 'Stop promotions' quick-reply button), and avoid sending too frequently.
Compliance Checklist
- Marketing messages include an easy way to opt out, and opt-outs are honoured promptly.
- The template is approved in the correct category before sending; utility and authentication templates cannot carry promotional content.
- The customer has opted in to receive WhatsApp messages from your business, and you keep a record of the opt-in.
Rules to keep in mind for Retail Stores & Supermarkets
Offers must be genuine and clearly state validity and conditions under the Consumer Protection Act, 2019. Customer phone numbers collected at billing can only be used for marketing with consent.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our WhatsApp compliance guide for India.
Tips for Better Results
- Make the offer specific and honest, with a clear end date and any conditions stated.
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
Where this message fits for Retail Stores & Supermarkets
Shoppers check online whether a store has what they need, what it costs and when it is open, then visit or order for pickup. Loyalty programmes, personal service and timely offers bring them back, and many now expect to message the store directly.
Google Business Profile and maps listings drive store visits; Instagram shows new arrivals; WhatsApp answers stock questions and takes orders; SMS sends offers to loyalty members; email shares seasonal catalogues.
Campaign ideas that pair with this template
- Click-and-collect promotions for busy customers
- Loyalty points expiry reminders
- Store event invitations for top customers
Need this WhatsApp template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a retail store send the festival sale message?
Send to opted-in customers before major festivals. Automate it from your software where possible so it is never forgotten.
Why is this template in the Marketing category?
Marketing templates need the customer's opt-in to receive WhatsApp messages from your business. Keep the offer factual, include a way to opt out (for example a 'Stop promotions' quick-reply button), and avoid sending too frequently.
Can I change the wording?
Yes. Adapt the text to your business, but keep it clear and specific, keep variables in order and submit realistic sample values. Any change to an approved template needs re-approval.
Can DND Teams set this up for my retail store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More WhatsApp templates for Retail Stores & Supermarkets
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