SMS template · Utility
Digital Bill SMS Template for Retail Stores & Supermarkets
A ready-to-adapt SMS message for retail stores and supermarkets, with placeholders, sample values and compliance notes.
When to Send This Message
Send after billing as a paperless receipt. For retail stores and supermarkets, this is one of the everyday messages that keeps customers informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Neighbourhood retail competes with quick-commerce apps on trust, range and personal service.
The SMS Template
India (DLT format)
Thank you for shopping at [Business Name], {#var#}. Bill no. {#var#}, amount Rs. {#var#}. View your bill: {#var#}International (plain text)
Thank you for shopping at [Business Name], {store}. Bill no. {bill_no}, amount Rs. {amount}. View your bill: {link}Example with sample values
Thank you for shopping at [Business Name], Kolar Road. Bill no. RT88421, amount Rs. 2,345. View your bill: https://example.com/b/RT1
With these sample values the message is 134 characters in the standard GSM-7 character set, which is 1 SMS part (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Store | Kolar Road |
| {#var#} | Bill no | RT88421 |
| {#var#} | Amount | 2,345 |
| {#var#} | Link | https://example.com/b/RT1 |
Filling in each placeholder
- Store (sample: Kolar Road): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Bill no (sample: RT88421): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Amount (sample: 2,345): Write amounts as Rs. 1,499 rather than with the rupee symbol, which forces Unicode encoding in SMS and shortens each part to 70 characters.
- Link (sample: https://example.com/b/RT1): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 4 placeholders and a body of 115 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
Rules to keep in mind for Retail Stores & Supermarkets
Offers must be genuine and clearly state validity and conditions under the Consumer Protection Act, 2019. Customer phone numbers collected at billing can only be used for marketing with consent.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a retail store send the digital bill message?
Send after billing as a paperless receipt. Sending it at a consistent time builds trust and reduces follow-up calls.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Can DND Teams set this up for my retail store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Retail Stores & Supermarkets
Get Help With SMS Templates
Tell us what you need and we will get back to you, usually within one working day.
- Free requirement discussion
- Clear written quotation, in USD on request
- No long lock-in for most services
Prefer to talk? Call +91 88890 28885 or message us on WhatsApp.