SMS template · Marketing
Weekly Offers SMS Template for Retail Stores & Supermarkets
A ready-to-adapt SMS message for retail stores and supermarkets, with placeholders, sample values and compliance notes.
When to Send This Message
Send once a week to opted-in customers. For retail stores and supermarkets, this is one of the everyday messages that keeps customers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Loyal customers who receive useful updates, such as offers, new stock and home delivery, visit more often.
The SMS Template
India (DLT format)
[Business Name] weekly offers are live from {#var#} to {#var#}: {#var#}. See all offers: {#var#}
To opt out, SMS STOP to [opt-out number].International (plain text)
[Business Name] weekly offers are live from {start} to {end}: {highlight}. See all offers: {link}
Reply STOP to opt out.Example with sample values
[Business Name] weekly offers are live from 17 Oct to 23 Oct: savings on staples and household essentials. See all offers: https://example.com/o/RT2 To opt out, SMS STOP to [opt-out number].
With these sample values the message is 194 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Start | 17 Oct |
| {#var#} | End | 23 Oct |
| {#var#} | Highlight | savings on staples and household essentials |
| {#var#} | Link | https://example.com/o/RT2 |
Filling in each placeholder
- Start (sample: 17 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- End (sample: 23 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Highlight (sample: savings on staples and household essentials): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/o/RT2): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 4 placeholders and a body of 97 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this is a Promotional template. It can only be sent to customers who have not blocked promotional messages, within the permitted time window, from a promotional header. Include an opt-out instruction as required by your operator.
Compliance Checklist
- The brand name in the message matches your registered business or header.
- Promotional versions are sent only within the permitted hours and only to recipients who have not opted out.
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
Rules to keep in mind for Retail Stores & Supermarkets
Offers must be genuine and clearly state validity and conditions under the Consumer Protection Act, 2019. Customer phone numbers collected at billing can only be used for marketing with consent.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Send only to people who have opted in, and record when and where they did so.
- Make the offer specific and honest, with a clear end date and any conditions stated.
Where this message fits for Retail Stores & Supermarkets
Shoppers check online whether a store has what they need, what it costs and when it is open, then visit or order for pickup. Loyalty programmes, personal service and timely offers bring them back, and many now expect to message the store directly.
Google Business Profile and maps listings drive store visits; Instagram shows new arrivals; WhatsApp answers stock questions and takes orders; SMS sends offers to loyalty members; email shares seasonal catalogues.
Campaign ideas that pair with this template
- Click-and-collect promotions for busy customers
- Loyalty points expiry reminders
- Store event invitations for top customers
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a retail store send the weekly offers message?
Send once a week to opted-in customers. If customers reply, make sure someone on your team monitors and answers.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Can DND Teams set this up for my retail store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Retail Stores & Supermarkets
Get Help With SMS Templates
Tell us what you need and we will get back to you, usually within one working day.
- Free requirement discussion
- Clear written quotation, in USD on request
- No long lock-in for most services
Prefer to talk? Call +91 88890 28885 or message us on WhatsApp.