RCS template · Utility
Digital Bill RCS Template for Retail Stores & Supermarkets
A ready-to-adapt RCS message for retail stores and supermarkets, with placeholders, sample values and compliance notes.
When to Send This Message
Send after billing as a paperless receipt. For retail stores and supermarkets, this is one of the everyday messages that keeps customers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Neighbourhood retail competes with quick-commerce apps on trust, range and personal service.
The RCS Template
Digital Bill
Thank you for shopping at [Business Name], {store}. Bill no. {bill_no}, amount Rs. {amount}. View your bill: {link}SMS fallback (India, DLT format)
Thank you for shopping at [Business Name], {#var#}. Bill no. {#var#}, amount Rs. {#var#}. View your bill: {#var#}Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {store} | Store | Kolar Road |
| {bill_no} | Bill no | RT88421 |
| {amount} | Amount | 2,345 |
| {link} | Link | https://example.com/b/RT1 |
Filling in each placeholder
- Store (sample: Kolar Road): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Bill no (sample: RT88421): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Amount (sample: 2,345): Write amounts as Rs. 1,499 rather than with the rupee symbol, which forces Unicode encoding in SMS and shortens each part to 70 characters.
- Link (sample: https://example.com/b/RT1): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 4 placeholders and a body of 115 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.
Compliance Checklist
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Rules to keep in mind for Retail Stores & Supermarkets
Offers must be genuine and clearly state validity and conditions under the Consumer Protection Act, 2019. Customer phone numbers collected at billing can only be used for marketing with consent.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Getting the digital bill message right
Send the digital receipt right after billing, with the bill number, amount and a link to the full invoice. Mention the exchange and return policy and the time limit, so customers do not need to keep the paper bill.
Where this message fits for Retail Stores & Supermarkets
Shoppers check online whether a store has what they need, what it costs and when it is open, then visit or order for pickup. Loyalty programmes, personal service and timely offers bring them back, and many now expect to message the store directly.
Google Business Profile and maps listings drive store visits; Instagram shows new arrivals; WhatsApp answers stock questions and takes orders; SMS sends offers to loyalty members; email shares seasonal catalogues.
Campaign ideas that pair with this template
- Click-and-collect promotions for busy customers
- Loyalty points expiry reminders
- Store event invitations for top customers
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a retail store send the digital bill message?
Send after billing as a paperless receipt. If customers reply, make sure someone on your team monitors and answers.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can DND Teams set this up for my retail store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Retail Stores & Supermarkets
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