RCS template · Utility
Loyalty Points Update RCS Template for Retail Stores & Supermarkets
A ready-to-adapt RCS message for retail stores and supermarkets, with placeholders, sample values and compliance notes.
When to Send This Message
Send after purchases that earn points. For retail stores and supermarkets, this is one of the everyday messages that keeps customers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Neighbourhood retail competes with quick-commerce apps on trust, range and personal service.
The RCS Template
Loyalty Points Update
Dear {customer}, you earned {points} points on your purchase at [Business Name]. Your balance is {balance} points, valid till {date}.SMS fallback (India, DLT format)
Dear {#var#}, you earned {#var#} points on your purchase at [Business Name]. Your balance is {#var#} points, valid till {#var#}.Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {customer} | Customer | Mrs. Patel |
| {points} | Points | 46 |
| {balance} | Balance | 512 |
| {date} | Date | 31 Mar |
Filling in each placeholder
- Customer (sample: Mrs. Patel): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Points (sample: 46): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Balance (sample: 512): Write amounts as Rs. 1,499 rather than with the rupee symbol, which forces Unicode encoding in SMS and shortens each part to 70 characters.
- Date (sample: 31 Mar): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
This template has 4 placeholders and a body of 133 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.
Compliance Checklist
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
- Images are clear, sized as the provider recommends, and do not hide important information that is missing from the text.
Rules to keep in mind for Retail Stores & Supermarkets
Offers must be genuine and clearly state validity and conditions under the Consumer Protection Act, 2019. Customer phone numbers collected at billing can only be used for marketing with consent.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
Where this message fits for Retail Stores & Supermarkets
Shoppers check online whether a store has what they need, what it costs and when it is open, then visit or order for pickup. Loyalty programmes, personal service and timely offers bring them back, and many now expect to message the store directly.
Google Business Profile and maps listings drive store visits; Instagram shows new arrivals; WhatsApp answers stock questions and takes orders; SMS sends offers to loyalty members; email shares seasonal catalogues.
Campaign ideas that pair with this template
- Click-and-collect promotions for busy customers
- Loyalty points expiry reminders
- Store event invitations for top customers
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a retail store send the loyalty points update message?
Send after purchases that earn points. If customers reply, make sure someone on your team monitors and answers.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my retail store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Retail Stores & Supermarkets
This message on other channels
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