SMS template · Marketing
Festival Collection SMS Template for Jewellery Stores
A ready-to-adapt SMS message for jewellery stores, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in customers before Dhanteras or wedding season. For jewellery stores, this is one of the everyday messages that keeps customers informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Jewellery purchases are high-value and trust-driven, often linked to weddings and festivals.
The SMS Template
India (DLT format)
[Business Name]: Our {#var#} is now in store. Visit us before {#var#} or book a store appointment: {#var#}.
To opt out, SMS STOP to [opt-out number].International (plain text)
[Business Name]: Our {collection} is now in store. Visit us before {festival} or book a store appointment: {phone}.
Reply STOP to opt out.Example with sample values
[Business Name]: Our Dhanteras collection is now in store. Visit us before Dhanteras or book a store appointment: 0755-XXXXXXX. To opt out, SMS STOP to [opt-out number].
With these sample values the message is 173 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Collection | Dhanteras collection |
| {#var#} | Festival | Dhanteras |
| {#var#} | Phone | 0755-XXXXXXX |
Filling in each placeholder
- Collection (sample: Dhanteras collection): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Festival (sample: Dhanteras): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Phone (sample: 0755-XXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 3 placeholders and a body of 115 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this is a Promotional template. It can only be sent to customers who have not blocked promotional messages, within the permitted time window, from a promotional header. Include an opt-out instruction as required by your operator.
Compliance Checklist
- Promotional versions are sent only within the permitted hours and only to recipients who have not opted out.
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
Rules to keep in mind for Jewellery Stores
BIS hallmarking with HUID is mandatory for most gold jewellery sold in India, so messages and ads should not suggest otherwise. Gold savings schemes must follow the applicable rules on deposits, and rate messages should state that rates change and taxes apply.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Make the offer specific and honest, with a clear end date and any conditions stated.
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a jewellery store send the festival collection message?
Send to opted-in customers before Dhanteras or wedding season. Sending it at a consistent time builds trust and reduces follow-up calls.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Which DLT category should I choose for this festival collection message?
Usually Promotional. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my jewellery store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Jewellery Stores
This message on other channels
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