SMS template · Marketing
Anniversary Greeting SMS Template for Jewellery Stores
A ready-to-adapt SMS message for jewellery stores, with placeholders, sample values and compliance notes.
When to Send This Message
Send only to opted-in customers who shared the date. For jewellery stores, this is one of the everyday messages that keeps customers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Jewellery purchases are high-value and trust-driven, often linked to weddings and festivals.
The SMS Template
India (DLT format)
Dear {#var#}, warm wishes from [Business Name] on your anniversary. Visit us this month for a complimentary jewellery cleaning.
To opt out, SMS STOP to [opt-out number].International (plain text)
Dear {customer}, warm wishes from [Business Name] on your anniversary. Visit us this month for a complimentary jewellery cleaning.
Reply STOP to opt out.Example with sample values
Dear Mrs. Soni, warm wishes from [Business Name] on your anniversary. Visit us this month for a complimentary jewellery cleaning. To opt out, SMS STOP to [opt-out number].
With these sample values the message is 175 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Customer | Mrs. Soni |
Filling in each placeholder
- Customer (sample: Mrs. Soni): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
This template has 1 placeholder and a body of 130 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this is a Promotional template. It can only be sent to customers who have not blocked promotional messages, within the permitted time window, from a promotional header. Include an opt-out instruction as required by your operator.
Compliance Checklist
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
Rules to keep in mind for Jewellery Stores
BIS hallmarking with HUID is mandatory for most gold jewellery sold in India, so messages and ads should not suggest otherwise. Gold savings schemes must follow the applicable rules on deposits, and rate messages should state that rates change and taxes apply.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a jewellery store send the anniversary greeting message?
Send only to opted-in customers who shared the date. Automate it from your software where possible so it is never forgotten.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
Which DLT category should I choose for this anniversary greeting message?
Usually Promotional. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my jewellery store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Jewellery Stores
This message on other channels
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