RCS template · Marketing
Anniversary Greeting RCS Template for Jewellery Stores
A ready-to-adapt RCS message for jewellery stores, with placeholders, sample values and compliance notes.
When to Send This Message
Send only to opted-in customers who shared the date. For jewellery stores, this is one of the everyday messages that keeps customers informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Jewellery purchases are high-value and trust-driven, often linked to weddings and festivals.
The RCS Template
Anniversary Greeting
Dear {customer}, warm wishes from [Business Name] on your anniversary. Visit us this month for a complimentary jewellery cleaning.
Reply STOP to opt out.SMS fallback (India, DLT format)
Dear {#var#}, warm wishes from [Business Name] on your anniversary. Visit us this month for a complimentary jewellery cleaning.
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {customer} | Customer | Mrs. Soni |
Filling in each placeholder
- Customer (sample: Mrs. Soni): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
This template has 1 placeholder and a body of 130 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Rules to keep in mind for Jewellery Stores
BIS hallmarking with HUID is mandatory for most gold jewellery sold in India, so messages and ads should not suggest otherwise. Gold savings schemes must follow the applicable rules on deposits, and rate messages should state that rates change and taxes apply.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a jewellery store send the anniversary greeting message?
Send only to opted-in customers who shared the date. Sending it at a consistent time builds trust and reduces follow-up calls.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my jewellery store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Jewellery Stores
This message on other channels
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