WhatsApp template · Marketing
Festival Collection WhatsApp Template for Jewellery Stores
A ready-to-adapt WhatsApp message for jewellery stores, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in customers before Dhanteras or wedding season. For jewellery stores, this is one of the everyday messages that keeps customers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Jewellery purchases are high-value and trust-driven, often linked to weddings and festivals.
The WhatsApp Template
[Business Name]: Our {{1}} is now in store. Visit us before {{2}} or book a store appointment: {{3}}.
Thank you.Reply STOP to unsubscribe
Example with sample values
[Business Name]: Our Dhanteras collection is now in store. Visit us before Dhanteras or book a store appointment: 0755-XXXXXXX. Thank you.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {{1}} | Collection | Dhanteras collection |
| {{2}} | Festival | Dhanteras |
| {{3}} | Phone | 0755-XXXXXXX |
Filling in each placeholder
- Collection (sample: Dhanteras collection): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Festival (sample: Dhanteras): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Phone (sample: 0755-XXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 3 placeholders and a body of 115 characters before values are filled in. WhatsApp allows up to 1,024 characters in a template body, but short messages with one clear action get the best response.
Category and Approval
Marketing templates need the customer's opt-in to receive WhatsApp messages from your business. Keep the offer factual, include a way to opt out (for example a 'Stop promotions' quick-reply button), and avoid sending too frequently.
Compliance Checklist
- Marketing messages include an easy way to opt out, and opt-outs are honoured promptly.
- The template is approved in the correct category before sending; utility and authentication templates cannot carry promotional content.
- The customer has opted in to receive WhatsApp messages from your business, and you keep a record of the opt-in.
Rules to keep in mind for Jewellery Stores
BIS hallmarking with HUID is mandatory for most gold jewellery sold in India, so messages and ads should not suggest otherwise. Gold savings schemes must follow the applicable rules on deposits, and rate messages should state that rates change and taxes apply.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our WhatsApp compliance guide for India.
Tips for Better Results
- Make the offer specific and honest, with a clear end date and any conditions stated.
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
Getting the festival collection message right
Mention making charges and buyback terms, which buyers compare.
Where this message fits for Jewellery Stores
Jewellery buyers research designs, metal prices and certification, often over several weeks, and usually visit a store before buying high-value pieces. Engagements, weddings, anniversaries and festivals such as Diwali, Eid and Christmas drive purchases, and trust in purity, certificates and buy-back terms matters more than in most retail categories.
Instagram and Pinterest show designs; search captures design and price searches; WhatsApp shares photos, videos and quotes for specific pieces; SMS sends occasion reminders and store event invitations; email shares new collections with past buyers.
Campaign ideas that pair with this template
- Anniversary reminders to past engagement and wedding ring buyers
- Gold rate updates for subscribers who opted in
- Private preview evenings for new bridal collections
Need this WhatsApp template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a jewellery store send the festival collection message?
Send to opted-in customers before Dhanteras or wedding season. If customers reply, make sure someone on your team monitors and answers.
Why is this template in the Marketing category?
Marketing templates need the customer's opt-in to receive WhatsApp messages from your business. Keep the offer factual, include a way to opt out (for example a 'Stop promotions' quick-reply button), and avoid sending too frequently.
Can I change the wording?
Yes. Adapt the text to your business, but keep it clear and specific, keep variables in order and submit realistic sample values. Any change to an approved template needs re-approval.
Can DND Teams set this up for my jewellery store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More WhatsApp templates for Jewellery Stores
This message on other channels
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