RCS template · Marketing
Festival Collection RCS Template for Jewellery Stores
A ready-to-adapt RCS message for jewellery stores, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in customers before Dhanteras or wedding season. For jewellery stores, this is one of the everyday messages that keeps customers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Customers research designs online but buy in store, and savings schemes, repairs and festival offers keep the relationship going for years.
The RCS Template
Festival Collection
[Business Name]: Our {collection} is now in store. Visit us before {festival} or book a store appointment: {phone}.
Reply STOP to opt out.SMS fallback (India, DLT format)
[Business Name]: Our {#var#} is now in store. Visit us before {#var#} or book a store appointment: {#var#}.
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {collection} | Collection | Dhanteras collection |
| {festival} | Festival | Dhanteras |
| {phone} | Phone | 0755-XXXXXXX |
Filling in each placeholder
- Collection (sample: Dhanteras collection): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Festival (sample: Dhanteras): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Phone (sample: 0755-XXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 3 placeholders and a body of 115 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Promotional rich cards go only to customers who have agreed to receive them.
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
Rules to keep in mind for Jewellery Stores
BIS hallmarking with HUID is mandatory for most gold jewellery sold in India, so messages and ads should not suggest otherwise. Gold savings schemes must follow the applicable rules on deposits, and rate messages should state that rates change and taxes apply.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Make the offer specific and honest, with a clear end date and any conditions stated.
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
Where this message fits for Jewellery Stores
Jewellery buyers research designs, metal prices and certification, often over several weeks, and usually visit a store before buying high-value pieces. Engagements, weddings, anniversaries and festivals such as Diwali, Eid and Christmas drive purchases, and trust in purity, certificates and buy-back terms matters more than in most retail categories.
Instagram and Pinterest show designs; search captures design and price searches; WhatsApp shares photos, videos and quotes for specific pieces; SMS sends occasion reminders and store event invitations; email shares new collections with past buyers.
Campaign ideas that pair with this template
- Anniversary reminders to past engagement and wedding ring buyers
- Gold rate updates for subscribers who opted in
- Private preview evenings for new bridal collections
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a jewellery store send the festival collection message?
Send to opted-in customers before Dhanteras or wedding season. Automate it from your software where possible so it is never forgotten.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my jewellery store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Jewellery Stores
This message on other channels
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