SMS template · Utility
Service Estimate Approval SMS Template for Automobile Dealers & Workshops
A ready-to-adapt SMS message for car and two-wheeler dealers and service workshops, with placeholders, sample values and compliance notes.
When to Send This Message
Send when additional work needs customer approval. For car and two-wheeler dealers and service workshops, this is one of the everyday messages that keeps customers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Vehicle buyers research models online, book test drives and compare on-road prices and finance.
The SMS Template
India (DLT format)
Dear {#var#}, during servicing of {#var#}, our technician recommends {#var#}. Estimated cost Rs. {#var#}. Reply YES to approve or call {#var#}.International (plain text)
Dear {customer}, during servicing of {reg_no}, our technician recommends {work}. Estimated cost Rs. {amount}. Reply YES to approve or call {phone}.Example with sample values
Dear Mr. Singh, during servicing of MP04XX1234, our technician recommends front brake pad replacement. Estimated cost Rs. 2,100. Reply YES to approve or call 0755-XXXXXXX.
With these sample values the message is 171 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Customer | Mr. Singh |
| {#var#} | Reg no | MP04XX1234 |
| {#var#} | Work | front brake pad replacement |
| {#var#} | Amount | 2,100 |
| {#var#} | Phone | 0755-XXXXXXX |
Filling in each placeholder
- Customer (sample: Mr. Singh): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Reg no (sample: MP04XX1234): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Work (sample: front brake pad replacement): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Amount (sample: 2,100): Write amounts as Rs. 1,499 rather than with the rupee symbol, which forces Unicode encoding in SMS and shortens each part to 70 characters.
- Phone (sample: 0755-XXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 5 placeholders and a body of 147 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- The brand name in the message matches your registered business or header.
- Promotional versions are sent only within the permitted hours and only to recipients who have not opted out.
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
Rules to keep in mind for Automobile Dealers & Workshops
Prices in ads should be described accurately (ex-showroom versus on-road) and finance offers must name the lender and state that approval is subject to terms. Insurance renewals offered through the dealership must follow IRDAI rules for the intermediary involved.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a automobile dealership send the service estimate approval message?
Send when additional work needs customer approval. Automate it from your software where possible so it is never forgotten.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Can DND Teams set this up for my automobile dealership?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
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