SMS template · Marketing
Service Camp SMS Template for Automobile Dealers & Workshops
A ready-to-adapt SMS message for car and two-wheeler dealers and service workshops, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in customers before a service camp. For car and two-wheeler dealers and service workshops, this is one of the everyday messages that keeps customers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
After the sale, service reminders, insurance renewals and accessories keep the customer returning to the dealership for years.
The SMS Template
India (DLT format)
[Business Name] service camp from {#var#} to {#var#}: free vehicle check-up and {#var#}. Book your slot: {#var#}.
To opt out, SMS STOP to [opt-out number].International (plain text)
[Business Name] service camp from {start} to {end}: free vehicle check-up and {benefit}. Book your slot: {phone}.
Reply STOP to opt out.Example with sample values
[Business Name] service camp from 20 Oct to 25 Oct: free vehicle check-up and offers on select labour charges. Book your slot: 0755-XXXXXXX. To opt out, SMS STOP to [opt-out number].
With these sample values the message is 186 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Start | 20 Oct |
| {#var#} | End | 25 Oct |
| {#var#} | Benefit | offers on select labour charges |
| {#var#} | Phone | 0755-XXXXXXX |
Filling in each placeholder
- Start (sample: 20 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- End (sample: 25 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Benefit (sample: offers on select labour charges): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Phone (sample: 0755-XXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 4 placeholders and a body of 113 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this is a Promotional template. It can only be sent to customers who have not blocked promotional messages, within the permitted time window, from a promotional header. Include an opt-out instruction as required by your operator.
Compliance Checklist
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
Rules to keep in mind for Automobile Dealers & Workshops
Prices in ads should be described accurately (ex-showroom versus on-road) and finance offers must name the lender and state that approval is subject to terms. Insurance renewals offered through the dealership must follow IRDAI rules for the intermediary involved.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Getting the service camp message right
Say which models the camp covers, what checks are free and what costs extra, and offer slot booking so the workshop is not overloaded.
Where this message fits for Automobile Dealers & Workshops
Car buyers research models, prices and reviews online for weeks, compare dealers, book test drives and negotiate finance and trade-ins. After purchase, service reminders, insurance renewals and trade-in offers keep the relationship going.
Search and car portals drive leads; YouTube reviews and Instagram show models; WhatsApp shares brochures and quotes; SMS confirms test drives and service bookings; voice calls follow up leads; email shares new model launches.
Campaign ideas that pair with this template
- Test drive booking campaigns for new models
- Service reminders based on mileage or months since last service
- Trade-in valuation offers to owners of three-year-old cars
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a automobile dealership send the service camp message?
Send to opted-in customers before a service camp. If customers reply, make sure someone on your team monitors and answers.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
Which DLT category should I choose for this service camp message?
Usually Promotional. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my automobile dealership?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Automobile Dealers & Workshops
Get Help With SMS Templates
Tell us what you need and we will get back to you, usually within one working day.
- Free requirement discussion
- Clear written quotation, in USD on request
- No long lock-in for most services
Prefer to talk? Call +91 88274 09728 or message us on WhatsApp.