SMS template · Utility
Service Due Reminder SMS Template for Automobile Dealers & Workshops
A ready-to-adapt SMS message for car and two-wheeler dealers and service workshops, with placeholders, sample values and compliance notes.
When to Send This Message
Send when the next service is due by date or kilometres. For car and two-wheeler dealers and service workshops, this is one of the everyday messages that keeps customers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Vehicle buyers research models online, book test drives and compare on-road prices and finance.
The SMS Template
India (DLT format)
Dear {#var#}, your vehicle {#var#} is due for its {#var#}. Book a slot at [Business Name] workshop: {#var#}.International (plain text)
Dear {customer}, your vehicle {reg_no} is due for its {service}. Book a slot at [Business Name] workshop: {phone}.Example with sample values
Dear Mr. Singh, your vehicle MP04XX1234 is due for its third free service. Book a slot at [Business Name] workshop: 0755-XXXXXXX.
With these sample values the message is 131 characters in the standard GSM-7 character set, which is 1 SMS part (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Customer | Mr. Singh |
| {#var#} | Reg no | MP04XX1234 |
| {#var#} | Service | third free service |
| {#var#} | Phone | 0755-XXXXXXX |
Filling in each placeholder
- Customer (sample: Mr. Singh): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Reg no (sample: MP04XX1234): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Service (sample: third free service): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Phone (sample: 0755-XXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 4 placeholders and a body of 114 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
- The brand name in the message matches your registered business or header.
Rules to keep in mind for Automobile Dealers & Workshops
Prices in ads should be described accurately (ex-showroom versus on-road) and finance offers must name the lender and state that approval is subject to terms. Insurance renewals offered through the dealership must follow IRDAI rules for the intermediary involved.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a automobile dealership send the service due reminder message?
Send when the next service is due by date or kilometres. Automate it from your software where possible so it is never forgotten.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Which DLT category should I choose for this service due reminder message?
Usually Service Implicit. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my automobile dealership?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
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