SMS template · Utility
New Vehicle Delivery SMS Template for Automobile Dealers & Workshops
A ready-to-adapt SMS message for car and two-wheeler dealers and service workshops, with placeholders, sample values and compliance notes.
When to Send This Message
Send on the day of delivery. For car and two-wheeler dealers and service workshops, this is one of the everyday messages that keeps customers informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
After the sale, service reminders, insurance renewals and accessories keep the customer returning to the dealership for years.
The SMS Template
India (DLT format)
Dear {#var#}, congratulations on your new {#var#} from [Business Name]. Your first free service is due at {#var#} km or {#var#} months, whichever is earlier.International (plain text)
Dear {customer}, congratulations on your new {model} from [Business Name]. Your first free service is due at {km} km or {months} months, whichever is earlier.Example with sample values
Dear Mr. Singh, congratulations on your new compact SUV from [Business Name]. Your first free service is due at 1,000 km or 1 months, whichever is earlier.
With these sample values the message is 157 characters in the standard GSM-7 character set, which is 1 SMS part (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Customer | Mr. Singh |
| {#var#} | Model | compact SUV |
| {#var#} | Km | 1,000 |
| {#var#} | Months | 1 |
Filling in each placeholder
- Customer (sample: Mr. Singh): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Model (sample: compact SUV): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Km (sample: 1,000): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Months (sample: 1): Keep the value short and specific; test the longest realistic value to check the message still reads well.
This template has 4 placeholders and a body of 158 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- Promotional versions are sent only within the permitted hours and only to recipients who have not opted out.
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
Rules to keep in mind for Automobile Dealers & Workshops
Prices in ads should be described accurately (ex-showroom versus on-road) and finance offers must name the lender and state that approval is subject to terms. Insurance renewals offered through the dealership must follow IRDAI rules for the intermediary involved.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
Getting the new vehicle delivery message right
Send it on the evening of delivery, while the excitement is fresh, and include the service advisor's name and the first free service due date.
Where this message fits for Automobile Dealers & Workshops
Car buyers research models, prices and reviews online for weeks, compare dealers, book test drives and negotiate finance and trade-ins. After purchase, service reminders, insurance renewals and trade-in offers keep the relationship going.
Search and car portals drive leads; YouTube reviews and Instagram show models; WhatsApp shares brochures and quotes; SMS confirms test drives and service bookings; voice calls follow up leads; email shares new model launches.
Campaign ideas that pair with this template
- Test drive booking campaigns for new models
- Service reminders based on mileage or months since last service
- Trade-in valuation offers to owners of three-year-old cars
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a automobile dealership send the new vehicle delivery message?
Send on the day of delivery. Sending it at a consistent time builds trust and reduces follow-up calls.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Which DLT category should I choose for this new vehicle delivery message?
Usually Service Implicit. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my automobile dealership?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Automobile Dealers & Workshops
This message on other channels
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