RCS template · Marketing
Service Camp RCS Template for Automobile Dealers & Workshops
A ready-to-adapt RCS message for car and two-wheeler dealers and service workshops, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in customers before a service camp. For car and two-wheeler dealers and service workshops, this is one of the everyday messages that keeps customers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
After the sale, service reminders, insurance renewals and accessories keep the customer returning to the dealership for years.
The RCS Template
Service Camp
[Business Name] service camp from {start} to {end}: free vehicle check-up and {benefit}. Book your slot: {phone}.
Reply STOP to opt out.SMS fallback (India, DLT format)
[Business Name] service camp from {#var#} to {#var#}: free vehicle check-up and {#var#}. Book your slot: {#var#}.
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {start} | Start | 20 Oct |
| {end} | End | 25 Oct |
| {benefit} | Benefit | offers on select labour charges |
| {phone} | Phone | 0755-XXXXXXX |
Filling in each placeholder
- Start (sample: 20 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- End (sample: 25 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Benefit (sample: offers on select labour charges): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Phone (sample: 0755-XXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 4 placeholders and a body of 113 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Rules to keep in mind for Automobile Dealers & Workshops
Prices in ads should be described accurately (ex-showroom versus on-road) and finance offers must name the lender and state that approval is subject to terms. Insurance renewals offered through the dealership must follow IRDAI rules for the intermediary involved.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a automobile dealership send the service camp message?
Send to opted-in customers before a service camp. If customers reply, make sure someone on your team monitors and answers.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my automobile dealership?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Automobile Dealers & Workshops
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