RCS template · Utility
Points Expiry Reminder RCS Template for Retail Stores & Supermarkets
A ready-to-adapt RCS message for retail stores and supermarkets, with placeholders, sample values and compliance notes.
When to Send This Message
Send before loyalty points expire. For retail stores and supermarkets, this is one of the everyday messages that keeps customers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Neighbourhood retail competes with quick-commerce apps on trust, range and personal service.
The RCS Template
Points Expiry Reminder
Dear {customer}, {points} loyalty points in your [Business Name] account will expire on {date}. Redeem them on your next purchase.SMS fallback (India, DLT format)
Dear {#var#}, {#var#} loyalty points in your [Business Name] account will expire on {#var#}. Redeem them on your next purchase.Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {customer} | Customer | Mrs. Patel |
| {points} | Points | 512 |
| {date} | Date | 31 Mar |
Filling in each placeholder
- Customer (sample: Mrs. Patel): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Points (sample: 512): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 31 Mar): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
This template has 3 placeholders and a body of 130 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.
Compliance Checklist
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Rules to keep in mind for Retail Stores & Supermarkets
Offers must be genuine and clearly state validity and conditions under the Consumer Protection Act, 2019. Customer phone numbers collected at billing can only be used for marketing with consent.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
Getting the points expiry reminder message right
Send it two weeks and again a few days before points expire, with the number of points and their value, the expiry date and a simple way to redeem them online or in the store. Expiry reminders are among the most effective retail messages, because they create a genuine reason to visit.
Where this message fits for Retail Stores & Supermarkets
Shoppers check online whether a store has what they need, what it costs and when it is open, then visit or order for pickup. Loyalty programmes, personal service and timely offers bring them back, and many now expect to message the store directly.
Google Business Profile and maps listings drive store visits; Instagram shows new arrivals; WhatsApp answers stock questions and takes orders; SMS sends offers to loyalty members; email shares seasonal catalogues.
Campaign ideas that pair with this template
- Click-and-collect promotions for busy customers
- Loyalty points expiry reminders
- Store event invitations for top customers
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a retail store send the points expiry reminder message?
Send before loyalty points expire. If customers reply, make sure someone on your team monitors and answers.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my retail store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Retail Stores & Supermarkets
This message on other channels
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