RCS template · Utility
Programme Update RCS Template for NGOs & Non-profits
A ready-to-adapt RCS message for NGOs, trusts and non-profit organisations, with placeholders, sample values and compliance notes.
When to Send This Message
Send to donors who supported a specific programme. For NGOs, trusts and non-profit organisations, this is one of the everyday messages that keeps donors and volunteers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Donors and volunteers want to see impact, transparency and simple ways to give.
The RCS Template
Programme Update
Dear {donor}, here is an update on the {programme} you supported at [Business Name]: {link}. Thank you for being part of this work.SMS fallback (India, DLT format)
Dear {#var#}, here is an update on the {#var#} you supported at [Business Name]: {#var#}. Thank you for being part of this work.Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {donor} | Donor | Ms. Iyer |
| {programme} | Programme | girls' education programme |
| {link} | Link | https://example.com/u/NG2 |
Filling in each placeholder
- Donor (sample: Ms. Iyer): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Programme (sample: girls' education programme): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/u/NG2): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 3 placeholders and a body of 131 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.
Compliance Checklist
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
- Images are clear, sized as the provider recommends, and do not hide important information that is missing from the text.
- Promotional rich cards go only to customers who have agreed to receive them.
Rules to keep in mind for NGOs & Non-profits
Donation receipts for 80G should be issued only if the organisation holds valid registration, and foreign contributions need FCRA registration. Impact figures shared publicly should be documented, and donor data must be protected under the DPDP Act, 2023.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a NGO send the programme update message?
Send to donors who supported a specific programme. If customers reply, make sure someone on your team monitors and answers.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my NGO?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for NGOs & Non-profits
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