RCS template · Marketing
Fundraising Event Invitation RCS Template for NGOs & Non-profits
A ready-to-adapt RCS message for NGOs, trusts and non-profit organisations, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in supporters. For NGOs, trusts and non-profit organisations, this is one of the everyday messages that keeps donors and volunteers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Donors and volunteers want to see impact, transparency and simple ways to give.
The RCS Template
Fundraising Event Invitation
[Business Name] invites you to {event} on {date} at {venue}. Join us to learn about our work. RSVP: {link}
Reply STOP to opt out.SMS fallback (India, DLT format)
[Business Name] invites you to {#var#} on {#var#} at {#var#}. Join us to learn about our work. RSVP: {#var#}
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {event} | Event | our annual supporters' meet |
| {date} | Date | 23 Nov |
| {venue} | Venue | the city auditorium |
| {link} | Link | https://example.com/e/NG4 |
Filling in each placeholder
- Event (sample: our annual supporters' meet): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 23 Nov): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Venue (sample: the city auditorium): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/e/NG4): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 4 placeholders and a body of 106 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Promotional rich cards go only to customers who have agreed to receive them.
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
Rules to keep in mind for NGOs & Non-profits
Donation receipts for 80G should be issued only if the organisation holds valid registration, and foreign contributions need FCRA registration. Impact figures shared publicly should be documented, and donor data must be protected under the DPDP Act, 2023.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Make the offer specific and honest, with a clear end date and any conditions stated.
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
Where this message fits for NGOs & Non-profits
Donors and volunteers learn about a cause through social media, events, news or friends, check the organisation's registration, transparency and impact reports, and then give online or sign up. Regular givers are won by prompt thanks, clear receipts and stories showing what their money achieved.
Social media and email tell impact stories; search brings people looking for causes or volunteering; WhatsApp keeps volunteer groups updated; SMS sends donation receipts, event reminders and urgent appeals; voice calls thank major donors.
Campaign ideas that pair with this template
- Year-end giving campaigns with matched donations
- Impact updates three months after a donation
- Volunteer event reminders and thank-you messages
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a NGO send the fundraising event invitation message?
Send to opted-in supporters. Automate it from your software where possible so it is never forgotten.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my NGO?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for NGOs & Non-profits
This message on other channels
Get Help With RCS Templates
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