RCS template · Utility
Delivery Attempt Failed RCS Template for Logistics & Courier Companies
A ready-to-adapt RCS message for logistics, courier and transport companies, with placeholders, sample values and compliance notes.
When to Send This Message
Send after an unsuccessful attempt. For logistics, courier and transport companies, this is one of the everyday messages that keeps consignees and shippers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Shippers choose logistics partners on reliability, coverage and visibility.
The RCS Template
Delivery Attempt Failed
We tried to deliver parcel {awb} today but could not reach you. Please choose a new delivery date here: {link} - [Business Name]SMS fallback (India, DLT format)
We tried to deliver parcel {#var#} today but could not reach you. Please choose a new delivery date here: {#var#} - [Business Name]Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {awb} | Awb | BPL123456789 |
| {link} | Link | https://example.com/r/LC2 |
Filling in each placeholder
- Awb (sample: BPL123456789): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Link (sample: https://example.com/r/LC2): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 2 placeholders and a body of 128 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.
Compliance Checklist
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
- Images are clear, sized as the provider recommends, and do not hide important information that is missing from the text.
- Promotional rich cards go only to customers who have agreed to receive them.
Rules to keep in mind for Logistics & Courier Companies
Delivery messages are transactional and should only contain shipment information; promotional content needs separate consent. Consignee phone numbers belong to the shipper's customer relationship and must be used only for delivery purposes.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
Getting the delivery attempt failed message right
Explain why the delivery failed, such as the address not found or the recipient not available, and offer simple options: reschedule, change the address, or collect from the nearest branch. Say how many attempts remain before the parcel is returned to the sender. A clear message here saves a second failed trip and reduces return costs.
Where this message fits for Logistics & Courier Companies
Businesses choose couriers based on price, coverage, speed and tracking, often after a trial shipment, while recipients judge the service by delivery updates. Missed deliveries and unclear tracking are the main complaints.
Search and sales outreach win business clients; WhatsApp and SMS send tracking and delivery slot updates to recipients; voice IVR handles delivery rescheduling; email sends invoices and reports to clients.
Campaign ideas that pair with this template
- Delivery slot confirmation with rescheduling options
- Proof of delivery messages with photos
- Monthly service reports for business clients
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a logistics company send the delivery attempt failed message?
Send after an unsuccessful attempt. If customers reply, make sure someone on your team monitors and answers.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my logistics company?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Logistics & Courier Companies
This message on other channels
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