RCS template · Marketing
Plan Upgrade Offer RCS Template for Internet Service Providers & Cable Operators
A ready-to-adapt RCS message for broadband ISPs and cable or DTH operators, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in subscribers. For broadband ISPs and cable or DTH operators, this is one of the everyday messages that keeps subscribers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Recharge reminders, outage updates and quick complaint resolution decide whether they renew or switch.
The RCS Template
Plan Upgrade Offer
[Business Name]: Upgrade from {current} to {new_plan} from your next renewal. Fair usage terms apply. Reply UPGRADE or call {phone}.
Reply STOP to opt out.SMS fallback (India, DLT format)
[Business Name]: Upgrade from {#var#} to {#var#} from your next renewal. Fair usage terms apply. Reply UPGRADE or call {#var#}.
To opt out, SMS STOP to [opt-out number].Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {current} | Current | 100 Mbps |
| {new_plan} | New plan | 200 Mbps |
| {phone} | Phone | 0755-XXXXXXX |
Filling in each placeholder
- Current (sample: 100 Mbps): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- New plan (sample: 200 Mbps): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Phone (sample: 0755-XXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 3 placeholders and a body of 132 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Promotional RCS messages should only go to customers who have agreed to receive marketing messages, with an easy way to opt out, following the same consent principles as SMS.
Compliance Checklist
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Rules to keep in mind for Internet Service Providers & Cable Operators
ISPs are licensed under the Department of Telecommunications and must follow TRAI quality-of-service and consumer protection rules; advertised speeds should be stated as 'up to' with fair usage terms. Billing and outage messages are service messages, while upgrade offers need consent.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Where this message fits for Internet Service Providers & Cable Operators
Customers choose broadband based on coverage at their address, speed, price, contract length and reviews, then sign up online or by phone. Installation scheduling, outage updates and billing clarity shape satisfaction, and contract-end dates are when customers compare and switch.
Search and local ads drive sign-ups; address checkers on the website qualify leads; WhatsApp handles support chats; SMS sends installation slots, outage alerts and bill reminders; voice IVR routes support calls and reports known outages; email delivers bills and contract notices.
Campaign ideas that pair with this template
- Outage alerts with estimated restoration times
- Upgrade offers for customers who regularly use most of their bandwidth
- Contract-end retention offers sent before renewal
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a ISP send the plan upgrade offer message?
Send to opted-in subscribers. If customers reply, make sure someone on your team monitors and answers.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Can I add images to this message?
Yes. A rich card can include an image or short video. Keep important details in the text as well, since not everyone views the image.
Can DND Teams set this up for my ISP?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Internet Service Providers & Cable Operators
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