SMS template · Marketing
Plan Upgrade Offer SMS Template for Internet Service Providers & Cable Operators
A ready-to-adapt SMS message for broadband ISPs and cable or DTH operators, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in subscribers. For broadband ISPs and cable or DTH operators, this is one of the everyday messages that keeps subscribers informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Recharge reminders, outage updates and quick complaint resolution decide whether they renew or switch.
The SMS Template
India (DLT format)
[Business Name]: Upgrade from {#var#} to {#var#} from your next renewal. Fair usage terms apply. Reply UPGRADE or call {#var#}.
To opt out, SMS STOP to [opt-out number].International (plain text)
[Business Name]: Upgrade from {current} to {new_plan} from your next renewal. Fair usage terms apply. Reply UPGRADE or call {phone}.
Reply STOP to opt out.Example with sample values
[Business Name]: Upgrade from 100 Mbps to 200 Mbps from your next renewal. Fair usage terms apply. Reply UPGRADE or call 0755-XXXXXXX. To opt out, SMS STOP to [opt-out number].
With these sample values the message is 180 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Current | 100 Mbps |
| {#var#} | New plan | 200 Mbps |
| {#var#} | Phone | 0755-XXXXXXX |
Filling in each placeholder
- Current (sample: 100 Mbps): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- New plan (sample: 200 Mbps): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Phone (sample: 0755-XXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 3 placeholders and a body of 132 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this is a Promotional template. It can only be sent to customers who have not blocked promotional messages, within the permitted time window, from a promotional header. Include an opt-out instruction as required by your operator.
Compliance Checklist
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
Rules to keep in mind for Internet Service Providers & Cable Operators
ISPs are licensed under the Department of Telecommunications and must follow TRAI quality-of-service and consumer protection rules; advertised speeds should be stated as 'up to' with fair usage terms. Billing and outage messages are service messages, while upgrade offers need consent.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a ISP send the plan upgrade offer message?
Send to opted-in subscribers. Sending it at a consistent time builds trust and reduces follow-up calls.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
Which DLT category should I choose for this plan upgrade offer message?
Usually Promotional. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my ISP?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
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