RCS template · Utility
Plan Renewal Reminder RCS Template for Internet Service Providers & Cable Operators
A ready-to-adapt RCS message for broadband ISPs and cable or DTH operators, with placeholders, sample values and compliance notes.
When to Send This Message
Send 3 days and 1 day before expiry. For broadband ISPs and cable or DTH operators, this is one of the everyday messages that keeps subscribers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Recharge reminders, outage updates and quick complaint resolution decide whether they renew or switch.
The RCS Template
Plan Renewal Reminder
Dear {subscriber}, your {plan} plan with [Business Name] (ID {user_id}) expires on {date}. Renew now to avoid disconnection: {link}SMS fallback (India, DLT format)
Dear {#var#}, your {#var#} plan with [Business Name] (ID {#var#}) expires on {#var#}. Renew now to avoid disconnection: {#var#}Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {subscriber} | Subscriber | Mr. Dubey |
| {plan} | Plan | 100 Mbps |
| {user_id} | User id | BB-55213 |
| {date} | Date | 20 Oct |
| {link} | Link | https://example.com/p/IS1 |
Filling in each placeholder
- Subscriber (sample: Mr. Dubey): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Plan (sample: 100 Mbps): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- User id (sample: BB-55213): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Date (sample: 20 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Link (sample: https://example.com/p/IS1): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 5 placeholders and a body of 131 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.
Compliance Checklist
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Rules to keep in mind for Internet Service Providers & Cable Operators
ISPs are licensed under the Department of Telecommunications and must follow TRAI quality-of-service and consumer protection rules; advertised speeds should be stated as 'up to' with fair usage terms. Billing and outage messages are service messages, while upgrade offers need consent.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a ISP send the plan renewal reminder message?
Send 3 days and 1 day before expiry. If customers reply, make sure someone on your team monitors and answers.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can DND Teams set this up for my ISP?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
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