RCS template · Utility
Planned Maintenance RCS Template for Internet Service Providers & Cable Operators
A ready-to-adapt RCS message for broadband ISPs and cable or DTH operators, with placeholders, sample values and compliance notes.
When to Send This Message
Send at least a day before planned work. For broadband ISPs and cable or DTH operators, this is one of the everyday messages that keeps subscribers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Subscribers choose broadband and cable providers on speed, reliability, local support and price.
The RCS Template
Planned Maintenance
Dear subscriber, [Business Name] will carry out planned network maintenance in {area} on {date} from {time}. Service may be interrupted during this window.SMS fallback (India, DLT format)
Dear subscriber, [Business Name] will carry out planned network maintenance in {#var#} on {#var#} from {#var#}. Service may be interrupted during this window.Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {area} | Area | Saket Nagar |
| {date} | Date | 22 Oct |
| {time} | Time | 2 AM to 4 AM |
Filling in each placeholder
- Area (sample: Saket Nagar): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 22 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Time (sample: 2 AM to 4 AM): Give times with AM/PM or a clear range, and the time zone if the customer may be in another country.
This template has 3 placeholders and a body of 155 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.
Compliance Checklist
- Images are clear, sized as the provider recommends, and do not hide important information that is missing from the text.
- Promotional rich cards go only to customers who have agreed to receive them.
- Your brand (name, logo and description) is verified with the RCS provider before launch.
Rules to keep in mind for Internet Service Providers & Cable Operators
ISPs are licensed under the Department of Telecommunications and must follow TRAI quality-of-service and consumer protection rules; advertised speeds should be stated as 'up to' with fair usage terms. Billing and outage messages are service messages, while upgrade offers need consent.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a ISP send the planned maintenance message?
Send at least a day before planned work. Automate it from your software where possible so it is never forgotten.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can DND Teams set this up for my ISP?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Internet Service Providers & Cable Operators
This message on other channels
Get Help With RCS Templates
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