Compliance · Peru
Voice Call Compliance in Peru
A practical overview of the rules that affect voice call messaging and marketing in Peru, with a checklist before you launch.
Key Rules for Voice Calls in Peru
Consumers can register on INDECOPI's 'Gracias... No Insista' list to refuse marketing calls and messages, and consent is required before calling.
Automated and prerecorded calls are tightly regulated in the US (TCPA and the National Do Not Call Registry) and Canada (CRTC Unsolicited Telecommunications Rules), and other countries in the region have their own registers and rules.
Data Protection
The National Authority for Personal Data Protection (ANPD) supervises Law 29733 and its regulations.
Keep a record of how each contact was collected, what they agreed to and when, and make it easy for them to withdraw consent.
Practical Checklist
- Check whether the call is promotional or a service call, as the rules differ.
- Use permitted calling numbers and caller ID, and never hide or spoof the calling number.
- Screen numbers against any national do-not-call register before promotional campaigns.
- Call only within permitted hours in the recipient's time zone and keep recorded messages short.
- Offer an easy way to stop further calls and record call consent where required.
Contact data
Format numbers in international E.164 format with the +51 country code, remove duplicates and invalid numbers, and keep consent records linked to each number.
Timing and Language
Peru follows the America/Lima time zone (UTC-05:00 in October 2026). The usual working week is Monday to Friday. Schedule voice call campaigns for the recipient's local daytime hours, avoid public holidays and religious observances that matter to your audience, and convert send times from IST before scheduling.
In Lima, customers commonly use Spanish. Messages in the customer's preferred language usually perform better, but check how local-language text affects character counts (for SMS) and template approval (for WhatsApp).
Digital Habits and Channels in Peru
Peru is a WhatsApp-first market, and Facebook and TikTok drive discovery. Law 29733 on personal data protection requires consent for marketing, and promotional messages must offer an opt-out.
Yape and Plin mobile wallets are used by millions for everyday payments, alongside cards and cash. Fiestas Patrias in July, Cyber Wow sales, Mother's Day and Christmas shape demand.
Peru's economy is built on mining (copper, gold, zinc and silver), agricultural exports such as blueberries, avocados, grapes and asparagus, fishmeal from the anchovy catch, and a growing services sector in Lima. The general sales tax (IGV) is 18%, and prices are quoted in soles. INDECOPI runs the 'Gracias... No Insista' register: numbers and email addresses on it must be excluded from commercial calls, SMS and mass messages, and senders should check it before each campaign. Spanish is the main business language, while Quechua and Aymara are widely spoken in the Andes.
Advertising Alongside Messaging
Advertising must follow the Law on the Repression of Unfair Competition (Legislative Decree 1044), enforced by INDECOPI.
This guide is general information, not legal advice, and reflects our understanding as of October 2026. Rules change, so we check current requirements for Peru before every launch.
Planning voice call campaigns for Peru?
We check the rules, set up sender requirements and run compliant campaigns.
Voice Call in Peru: FAQs
Do I need consent to send marketing voice call messages in Peru?
In most cases, yes, or at least an existing customer relationship and a clear opt-out. Consumers can register on INDECOPI's 'Gracias.
Are automated voice calls allowed in Peru?
Automated and prerecorded calls are usually more tightly regulated than live calls. Check consent, calling hours and any national do-not-call register before a campaign.
Can DND Teams run voice call campaigns to Peru?
Yes. We are based in Bhopal, India, and run campaigns for international markets remotely, after checking the current rules, sender requirements and coverage for Peru.
Is this legal advice?
No. This guide is general information to help you plan. Regulations change and their application depends on your business, so take local legal advice for significant campaigns.
Related Guides and Services
Other channels in Peru
Get Help With Voice Call Campaigns in Peru
Tell us what you need and we will get back to you, usually within one working day.
- Free requirement discussion
- Clear written quotation, in USD on request
- No long lock-in for most services
Prefer to talk? Call +91 88890 28885 or message us on WhatsApp.