Compliance guides
Messaging Compliance in Peru
SMS, WhatsApp, voice and RCS rules for businesses messaging customers in Peru.
Overview
Article 58 of Peru's Consumer Protection and Defence Code prohibits commercial calls, SMS and emails to consumers without their prior, express consent, and the Personal Data Protection Law 29733 also applies.
The National Authority for Personal Data Protection (ANPD) supervises Law 29733 and its regulations.
Spanish is the search language and Google is dominant.
WhatsApp is a major business channel in much of Latin America, while in the US and Canada it is used alongside SMS. Consent and data protection laws in each country apply to WhatsApp marketing.
Automated and prerecorded calls are tightly regulated in the US (TCPA and the National Do Not Call Registry) and Canada (CRTC Unsolicited Telecommunications Rules), and other countries in the region have their own registers and rules.
Advertising Rules
Advertising must follow the Law on the Repression of Unfair Competition (Legislative Decree 1044), enforced by INDECOPI.
Guides by Channel
SMS in Peru
Article 58 of Peru's Consumer Protection and Defence Code prohibits commercial calls, SMS and emails to consumers without their prior, express consent, and the Personal Data Protection Law 29733 also applies..
Read the guide →WhatsApp in Peru
WhatsApp Business API campaigns to customers in Peru need opt-in consent under the Consumer Protection Code and Law 29733, in addition to Meta's business and commerce policies..
Read the guide →Voice Call in Peru
Consumers can register on INDECOPI's 'Gracias...
Read the guide →RCS in Peru
RCS business messaging availability in Peru depends on operator and device support, so we confirm coverage before planning campaigns and keep SMS as a fallback; the same consent rules that apply to SMS apply to RCS..
Read the guide →Digital Habits and Channels in Peru
Peru is a WhatsApp-first market, and Facebook and TikTok drive discovery. Law 29733 on personal data protection requires consent for marketing, and promotional messages must offer an opt-out.
Yape and Plin mobile wallets are used by millions for everyday payments, alongside cards and cash. Fiestas Patrias in July, Cyber Wow sales, Mother's Day and Christmas shape demand.
Peru's economy is built on mining (copper, gold, zinc and silver), agricultural exports such as blueberries, avocados, grapes and asparagus, fishmeal from the anchovy catch, and a growing services sector in Lima. The general sales tax (IGV) is 18%, and prices are quoted in soles. INDECOPI runs the 'Gracias... No Insista' register: numbers and email addresses on it must be excluded from commercial calls, SMS and mass messages, and senders should check it before each campaign. Spanish is the main business language, while Quechua and Aymara are widely spoken in the Andes.
Compliance in Peru: FAQs
Which messaging channels need registration in Peru?
It depends on the channel. Sender IDs for SMS often need registration with operators or the regulator, WhatsApp requires a verified business account and approved templates, and RCS needs brand verification. Each channel guide explains the details.
Does data protection law apply to messaging in Peru?
The National Authority for Personal Data Protection (ANPD) supervises Law 29733 and its regulations.
Is this legal advice?
No. These guides are general information. For significant campaigns, take advice from a local lawyer.
Plan Compliant Campaigns in Peru
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