Compliance · Chile
Voice Call Compliance in Chile
A practical overview of the rules that affect voice call messaging and marketing in Chile, with a checklist before you launch.
Key Rules for Voice Calls in Chile
Telemarketing must respect the 'No Molestar' register managed by SERNAC and stop contacting consumers who have opted out.
Automated and prerecorded calls are tightly regulated in the US (TCPA and the National Do Not Call Registry) and Canada (CRTC Unsolicited Telecommunications Rules), and other countries in the region have their own registers and rules.
Data Protection
Personal data is governed by Law 19.628, and the new Personal Data Protection Law 21.719, with a dedicated data protection agency, takes effect in December 2026.
Keep a record of how each contact was collected, what they agreed to and when, and make it easy for them to withdraw consent.
Practical Checklist
- Check whether the call is promotional or a service call, as the rules differ.
- Use permitted calling numbers and caller ID, and never hide or spoof the calling number.
- Screen numbers against any national do-not-call register before promotional campaigns.
- Call only within permitted hours in the recipient's time zone and keep recorded messages short.
- Offer an easy way to stop further calls and record call consent where required.
Contact data
Format numbers in international E.164 format with the +56 country code, remove duplicates and invalid numbers, and keep consent records linked to each number.
Timing and Language
Chile follows the America/Santiago time zone (UTC-03:00 in October 2026). The usual working week is Monday to Friday. Schedule voice call campaigns for the recipient's local daytime hours, avoid public holidays and religious observances that matter to your audience, and convert send times from IST before scheduling.
In Santiago, customers commonly use Spanish. Messages in the customer's preferred language usually perform better, but check how local-language text affects character counts (for SMS) and template approval (for WhatsApp).
Digital Habits and Channels in Chile
Chile has high internet and smartphone use, and WhatsApp is the main messaging app, with Instagram driving discovery. Chile's new personal data protection law (Law 21.719) was enacted in 2024 and creates a data protection agency, with obligations phasing in by December 2026.
Cards, bank transfers and WebPay are the main online payment methods. CyberDay, Black Friday, Fiestas Patrias in September and Christmas are key periods.
Chile is the world's largest copper producer, and mining, lithium from the Atacama salt flats, salmon farming, wine and fresh fruit exports drive the economy, with Santiago concentrating most corporate headquarters, banks and retailers such as Falabella and Cencosud. VAT (IVA) is 19%. Consumers can sign up to SERNAC's 'No Molestar' register to block advertising calls, SMS, WhatsApp and email from specific companies, so suppression lists must be honoured promptly. The main mobile operators are Entel, Movistar, Claro and WOM.
Regulators, Registers and Practical Rules in Chile
Chile's new data protection law, Law 21.719, creates a Personal Data Protection Agency and takes full effect in December 2026. SUBTEL regulates telecoms. Entel, Movistar, Claro and WOM are the operators.
Under the Consumer Protection Law, promotional messages must state how to unsubscribe, and once a person asks to stop, further messages are prohibited. SERNAC runs the No Molestar register, which companies must respect for calls and messages. The CyberDay and Black Friday campaigns produce large spikes in e-commerce traffic, and sender reputation matters during these weeks.
WhatsApp is the main business channel.
General guidance, not legal advice. Check current rules with the regulator or a local adviser before launch.
Advertising Alongside Messaging
Advertising should follow the Consumer Protection Law and the code of the Council of Self-Regulation and Advertising Ethics (CONAR).
This guide is general information, not legal advice, and reflects our understanding as of October 2026. Rules change, so we check current requirements for Chile before every launch.
Planning voice call campaigns for Chile?
We check the rules, set up sender requirements and run compliant campaigns.
Voice Call in Chile: FAQs
Do I need consent to send marketing voice call messages in Chile?
In most cases, yes, or at least an existing customer relationship and a clear opt-out. Telemarketing must respect the 'No Molestar' register managed by SERNAC and stop contacting consumers who have opted out.
Are automated voice calls allowed in Chile?
Automated and prerecorded calls are usually more tightly regulated than live calls. Check consent, calling hours and any national do-not-call register before a campaign.
Can DND Teams run voice call campaigns to Chile?
Yes. We are based in Bhopal, India, and run campaigns for international markets remotely, after checking the current rules, sender requirements and coverage for Chile.
Is this legal advice?
No. This guide is general information to help you plan. Regulations change and their application depends on your business, so take local legal advice for significant campaigns.
Related Guides and Services
Other channels in Chile
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