WhatsApp template · Utility
Order Received WhatsApp Template for Wholesalers & Distributors
A ready-to-adapt WhatsApp message for wholesalers, distributors and stockists, with placeholders, sample values and compliance notes.
When to Send This Message
Send when a retailer's order is booked. For wholesalers, distributors and stockists, this is one of the everyday messages that keeps retailers informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
The business runs on relationships, credit terms and reliable dispatch, so clear, regular communication saves time for both sides.
The WhatsApp Template
Dear {{1}}, your order {{2}} with [Business Name] has been received. Order value Rs. {{3}}. Expected delivery: {{4}}.
Thank you.[Business Name]
Example with sample values
Dear Sharma General Store, your order WD-3321 with [Business Name] has been received. Order value Rs. 18,450. Expected delivery: 18 Oct. Thank you.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {{1}} | Retailer | Sharma General Store |
| {{2}} | Order id | WD-3321 |
| {{3}} | Amount | 18,450 |
| {{4}} | Date | 18 Oct |
Filling in each placeholder
- Retailer (sample: Sharma General Store): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Order id (sample: WD-3321): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Amount (sample: 18,450): Write amounts as Rs. 1,499 rather than with the rupee symbol, which forces Unicode encoding in SMS and shortens each part to 70 characters.
- Date (sample: 18 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
This template has 4 placeholders and a body of 131 characters before values are filled in. WhatsApp allows up to 1,024 characters in a template body, but short messages with one clear action get the best response.
Category and Approval
Utility templates must relate to a specific transaction, account or request the customer already has with you, such as a confirmation, reminder or status update. Do not add offers or promotional lines, as Meta may reclassify the template as marketing.
Compliance Checklist
- The template is approved in the correct category before sending; utility and authentication templates cannot carry promotional content.
- The customer has opted in to receive WhatsApp messages from your business, and you keep a record of the opt-in.
- Variables are numbered in order and you provide sample values when submitting; avoid starting or ending the body with a variable.
Rules to keep in mind for Wholesalers & Distributors
Retailer contact numbers should be used for business communication they expect; promotional schemes need opt-in. GST invoices and credit notes must carry correct details, and scheme messages should state validity and conditions.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our WhatsApp compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Where this message fits for Wholesalers & Distributors
Retailers, restaurants and other businesses buy from distributors based on price, credit terms, product range and delivery reliability. Regular orders are placed by phone, WhatsApp, sales reps or ordering portals, and stock availability updates, new lines and volume deals prompt extra orders.
WhatsApp catalogues and order templates handle repeat orders and price lists; SMS sends delivery windows and payment reminders; voice calls from sales reps maintain key accounts; email shares monthly price files and statements; search brings in new trade customers.
Campaign ideas that pair with this template
- Weekly price and stock updates on WhatsApp for regular buyers
- Payment reminders a few days before credit terms expire
- New product launch catalogues with introductory trade pricing
Need this WhatsApp template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a distribution business send the order received message?
Send when a retailer's order is booked. Sending it at a consistent time builds trust and reduces follow-up calls.
Do WhatsApp templates need approval?
Yes. Business-initiated messages outside the 24-hour customer service window must use a template approved by Meta. Approval is usually quick, but templates can be rejected or re-categorised if they break the guidelines.
Why is this template in the Utility category?
Utility templates must relate to a specific transaction, account or request the customer already has with you, such as a confirmation, reminder or status update. Do not add offers or promotional lines, as Meta may reclassify the template as marketing.
Can DND Teams set this up for my distribution business?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More WhatsApp templates for Wholesalers & Distributors
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