WhatsApp template · Utility
Home Delivery Scheduled WhatsApp Template for Retail Stores & Supermarkets
A ready-to-adapt WhatsApp message for retail stores and supermarkets, with placeholders, sample values and compliance notes.
When to Send This Message
Send when a home delivery order is packed. For retail stores and supermarkets, this is one of the everyday messages that keeps customers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Loyal customers who receive useful updates, such as offers, new stock and home delivery, visit more often.
The WhatsApp Template
Dear {{1}}, your order {{2}} from [Business Name] will be delivered today between {{3}}. Amount payable: Rs. {{4}}.
Thank you.[Business Name]
Example with sample values
Dear Mrs. Patel, your order HD2201 from [Business Name] will be delivered today between 5 PM and 7 PM. Amount payable: Rs. 1,180. Thank you.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {{1}} | Customer | Mrs. Patel |
| {{2}} | Order id | HD2201 |
| {{3}} | Slot | 5 PM and 7 PM |
| {{4}} | Amount | 1,180 |
Filling in each placeholder
- Customer (sample: Mrs. Patel): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Order id (sample: HD2201): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Slot (sample: 5 PM and 7 PM): Give times with AM/PM or a clear range, and the time zone if the customer may be in another country.
- Amount (sample: 1,180): Write amounts as Rs. 1,499 rather than with the rupee symbol, which forces Unicode encoding in SMS and shortens each part to 70 characters.
This template has 4 placeholders and a body of 129 characters before values are filled in. WhatsApp allows up to 1,024 characters in a template body, but short messages with one clear action get the best response.
Category and Approval
Utility templates must relate to a specific transaction, account or request the customer already has with you, such as a confirmation, reminder or status update. Do not add offers or promotional lines, as Meta may reclassify the template as marketing.
Compliance Checklist
- Variables are numbered in order and you provide sample values when submitting; avoid starting or ending the body with a variable.
- Links point to your own website or a trusted domain, and button labels are short and clear.
- Marketing messages include an easy way to opt out, and opt-outs are honoured promptly.
Rules to keep in mind for Retail Stores & Supermarkets
Offers must be genuine and clearly state validity and conditions under the Consumer Protection Act, 2019. Customer phone numbers collected at billing can only be used for marketing with consent.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our WhatsApp compliance guide for India.
Tips for Better Results
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
Where this message fits for Retail Stores & Supermarkets
Shoppers check online whether a store has what they need, what it costs and when it is open, then visit or order for pickup. Loyalty programmes, personal service and timely offers bring them back, and many now expect to message the store directly.
Google Business Profile and maps listings drive store visits; Instagram shows new arrivals; WhatsApp answers stock questions and takes orders; SMS sends offers to loyalty members; email shares seasonal catalogues.
Campaign ideas that pair with this template
- Click-and-collect promotions for busy customers
- Loyalty points expiry reminders
- Store event invitations for top customers
Need this WhatsApp template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a retail store send the home delivery scheduled message?
Send when a home delivery order is packed. If customers reply, make sure someone on your team monitors and answers.
Do WhatsApp templates need approval?
Yes. Business-initiated messages outside the 24-hour customer service window must use a template approved by Meta. Approval is usually quick, but templates can be rejected or re-categorised if they break the guidelines.
Can I change the wording?
Yes. Adapt the text to your business, but keep it clear and specific, keep variables in order and submit realistic sample values. Any change to an approved template needs re-approval.
Can DND Teams set this up for my retail store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More WhatsApp templates for Retail Stores & Supermarkets
This message on other channels
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