WhatsApp template · Utility
Delivered WhatsApp Template for Logistics & Courier Companies
A ready-to-adapt WhatsApp message for logistics, courier and transport companies, with placeholders, sample values and compliance notes.
When to Send This Message
Send after delivery is completed. For logistics, courier and transport companies, this is one of the everyday messages that keeps consignees and shippers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Shippers choose logistics partners on reliability, coverage and visibility.
The WhatsApp Template
Your parcel {{1}} has been delivered on {{2}} at {{3}}. Received by: {{4}}. Thank you for choosing [Business Name].[Business Name]
Example with sample values
Your parcel BPL123456789 has been delivered on 19 Oct at 2:15 PM. Received by: self. Thank you for choosing [Business Name].
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {{1}} | Awb | BPL123456789 |
| {{2}} | Date | 19 Oct |
| {{3}} | Time | 2:15 PM |
| {{4}} | Receiver | self |
Filling in each placeholder
- Awb (sample: BPL123456789): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Date (sample: 19 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Time (sample: 2:15 PM): Give times with AM/PM or a clear range, and the time zone if the customer may be in another country.
- Receiver (sample: self): Keep the value short and specific; test the longest realistic value to check the message still reads well.
This template has 4 placeholders and a body of 122 characters before values are filled in. WhatsApp allows up to 1,024 characters in a template body, but short messages with one clear action get the best response.
Category and Approval
Utility templates must relate to a specific transaction, account or request the customer already has with you, such as a confirmation, reminder or status update. Do not add offers or promotional lines, as Meta may reclassify the template as marketing.
Compliance Checklist
- Links point to your own website or a trusted domain, and button labels are short and clear.
- Marketing messages include an easy way to opt out, and opt-outs are honoured promptly.
- The template is approved in the correct category before sending; utility and authentication templates cannot carry promotional content.
Rules to keep in mind for Logistics & Courier Companies
Delivery messages are transactional and should only contain shipment information; promotional content needs separate consent. Consignee phone numbers belong to the shipper's customer relationship and must be used only for delivery purposes.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our WhatsApp compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Need this WhatsApp template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a logistics company send the delivered message?
Send after delivery is completed. Automate it from your software where possible so it is never forgotten.
Do WhatsApp templates need approval?
Yes. Business-initiated messages outside the 24-hour customer service window must use a template approved by Meta. Approval is usually quick, but templates can be rejected or re-categorised if they break the guidelines.
Why is this template in the Utility category?
Utility templates must relate to a specific transaction, account or request the customer already has with you, such as a confirmation, reminder or status update. Do not add offers or promotional lines, as Meta may reclassify the template as marketing.
Can DND Teams set this up for my logistics company?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More WhatsApp templates for Logistics & Courier Companies
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