SMS template · Marketing
Season Availability SMS Template for Wedding & Event Planners
A ready-to-adapt SMS message for wedding planners, event managers and venues, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in past enquiries. For wedding planners, event managers and venues, this is one of the everyday messages that keeps clients informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Events involve many vendors, dates and payments, and clear communication with the client and guests makes the experience smooth.
The SMS Template
India (DLT format)
[Business Name]: Dates for the {#var#} season are filling up. Share your date and guest count to check availability. Reply YES or call {#var#}.
To opt out, SMS STOP to [opt-out number].International (plain text)
[Business Name]: Dates for the {season} season are filling up. Share your date and guest count to check availability. Reply YES or call {phone}.
Reply STOP to opt out.Example with sample values
[Business Name]: Dates for the winter wedding season are filling up. Share your date and guest count to check availability. Reply YES or call 98XXXXXXXX. To opt out, SMS STOP to [opt-out number].
With these sample values the message is 199 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Season | winter wedding |
| {#var#} | Phone | 98XXXXXXXX |
Filling in each placeholder
- Season (sample: winter wedding): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Phone (sample: 98XXXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 2 placeholders and a body of 144 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this is a Promotional template. It can only be sent to customers who have not blocked promotional messages, within the permitted time window, from a promotional header. Include an opt-out instruction as required by your operator.
Compliance Checklist
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
Rules to keep in mind for Wedding & Event Planners
Guest lists contain personal data that should be used only for the event. Portfolio content needs client consent, and package prices should list inclusions and taxes clearly.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a event company send the season availability message?
Send to opted-in past enquiries. If customers reply, make sure someone on your team monitors and answers.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
Which DLT category should I choose for this season availability message?
Usually Promotional. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my event company?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
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