SMS template · Utility
Guest Event-Day Reminder SMS Template for Wedding & Event Planners
A ready-to-adapt SMS message for wedding planners, event managers and venues, with placeholders, sample values and compliance notes.
When to Send This Message
Send to confirmed guests a day before. For wedding planners, event managers and venues, this is one of the everyday messages that keeps clients informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.
Events involve many vendors, dates and payments, and clear communication with the client and guests makes the experience smooth.
The SMS Template
India (DLT format)
Reminder: {#var#} is tomorrow at {#var#}, {#var#}. Parking is available at {#var#}. Location: {#var#}International (plain text)
Reminder: {event} is tomorrow at {time}, {venue}. Parking is available at {parking}. Location: {map_link}Example with sample values
Reminder: the wedding reception is tomorrow at 7:30 PM, the Lake View Lawn. Parking is available at Gate 2. Location: https://example.com/m/WE3
With these sample values the message is 143 characters in the standard GSM-7 character set, which is 1 SMS part (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Event | the wedding reception |
| {#var#} | Time | 7:30 PM |
| {#var#} | Venue | the Lake View Lawn |
| {#var#} | Parking | Gate 2 |
| {#var#} | Map link | https://example.com/m/WE3 |
Filling in each placeholder
- Event (sample: the wedding reception): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Time (sample: 7:30 PM): Give times with AM/PM or a clear range, and the time zone if the customer may be in another country.
- Venue (sample: the Lake View Lawn): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Parking (sample: Gate 2): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Map link (sample: https://example.com/m/WE3): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 5 placeholders and a body of 105 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- The brand name in the message matches your registered business or header.
- Promotional versions are sent only within the permitted hours and only to recipients who have not opted out.
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
Rules to keep in mind for Wedding & Event Planners
Guest lists contain personal data that should be used only for the event. Portfolio content needs client consent, and package prices should list inclusions and taxes clearly.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Getting the guest event-day reminder message right
Include venue, time and map link.
Where this message fits for Wedding & Event Planners
Couples and corporate clients start planning months ahead, browsing Instagram and Pinterest for ideas, shortlisting planners and venues, comparing packages and budgets, and meeting a few planners before signing. Decisions involve families or several managers, and the planner then coordinates dozens of vendors and guests.
Instagram and Pinterest show real events; search and wedding directories bring enquiries; WhatsApp coordinates with clients and vendors and shares mood boards; email carries proposals, contracts and invoices; SMS sends guest reminders and RSVP links.
Campaign ideas that pair with this template
- Invitations to wedding shows or venue open days
- Planning checklists sent by months remaining until the event
- Anniversary messages to past couples with referral offers
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a event company send the guest event-day reminder message?
Send to confirmed guests a day before. Sending it at a consistent time builds trust and reduces follow-up calls.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Can DND Teams set this up for my event company?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Wedding & Event Planners
This message on other channels
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