SMS template · Marketing
Event Night Invitation SMS Template for Restaurants & Cafes
A ready-to-adapt SMS message for restaurants, cafes and cloud kitchens, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in customers a few days before an event. For restaurants, cafes and cloud kitchens, this is one of the everyday messages that keeps diners informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Diners choose restaurants from maps, reviews, delivery apps and social media, often within minutes.
The SMS Template
India (DLT format)
[Business Name] presents {#var#} on {#var#} from {#var#}. Table reservations are recommended. Call {#var#} to book.
To opt out, SMS STOP to [opt-out number].International (plain text)
[Business Name] presents {event} on {date} from {time}. Table reservations are recommended. Call {phone} to book.
Reply STOP to opt out.Example with sample values
[Business Name] presents a live music evening on 25 Oct from 8 PM. Table reservations are recommended. Call 0755-XXXXXXX to book. To opt out, SMS STOP to [opt-out number].
With these sample values the message is 175 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Event | a live music evening |
| {#var#} | Date | 25 Oct |
| {#var#} | Time | 8 PM |
| {#var#} | Phone | 0755-XXXXXXX |
Filling in each placeholder
- Event (sample: a live music evening): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 25 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Time (sample: 8 PM): Give times with AM/PM or a clear range, and the time zone if the customer may be in another country.
- Phone (sample: 0755-XXXXXXX): Use a number the customer can actually reach during business hours, ideally one already shown on your website.
This template has 4 placeholders and a body of 113 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this is a Promotional template. It can only be sent to customers who have not blocked promotional messages, within the permitted time window, from a promotional header. Include an opt-out instruction as required by your operator.
Compliance Checklist
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
Rules to keep in mind for Restaurants & Cafes
Food businesses must display their FSSAI licence number, and menu and offer messages should state prices inclusive of applicable taxes. Promotional messages need opt-in, and alcohol advertising is prohibited in India.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a restaurant send the event night invitation message?
Send to opted-in customers a few days before an event. Automate it from your software where possible so it is never forgotten.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
Which DLT category should I choose for this event night invitation message?
Usually Promotional. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my restaurant?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Restaurants & Cafes
This message on other channels
Get Help With SMS Templates
Tell us what you need and we will get back to you, usually within one working day.
- Free requirement discussion
- Clear written quotation, in USD on request
- No long lock-in for most services
Prefer to talk? Call +91 88890 28885 or message us on WhatsApp.