SMS template · Marketing
Job Alert SMS Template for Recruitment & Staffing Agencies
A ready-to-adapt SMS message for recruitment, staffing and placement agencies, with placeholders, sample values and compliance notes.
When to Send This Message
Send to candidates who opted in to job alerts. For recruitment, staffing and placement agencies, this is one of the everyday messages that keeps candidates and employers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Interview scheduling, document collection and joining formalities create a steady stream of time-sensitive messages.
The SMS Template
India (DLT format)
[Business Name] job alert: {#var#} openings for {#var#} in {#var#}. Apply here: {#var#}
To opt out, SMS STOP to [opt-out number].International (plain text)
[Business Name] job alert: {openings} openings for {role} in {location}. Apply here: {link}
Reply STOP to opt out.Example with sample values
[Business Name] job alert: New openings for customer support executives in Indore. Apply here: https://example.com/a/RA3 To opt out, SMS STOP to [opt-out number].
With these sample values the message is 166 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Openings | New |
| {#var#} | Role | customer support executives |
| {#var#} | Location | Indore |
| {#var#} | Link | https://example.com/a/RA3 |
Filling in each placeholder
- Openings (sample: New): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Role (sample: customer support executives): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Location (sample: Indore): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/a/RA3): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 4 placeholders and a body of 91 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this is a Promotional template. It can only be sent to customers who have not blocked promotional messages, within the permitted time window, from a promotional header. Include an opt-out instruction as required by your operator.
Compliance Checklist
- Promotional versions are sent only within the permitted hours and only to recipients who have not opted out.
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
Rules to keep in mind for Recruitment & Staffing Agencies
Private placement agencies may need registration under state rules and, for overseas recruitment, the Emigration Act requires a licence from the Protector General of Emigrants. Agencies must never charge candidates fees that are not permitted, and messages should clearly identify the agency to build trust against scams.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Make the offer specific and honest, with a clear end date and any conditions stated.
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a recruitment agency send the job alert message?
Send to candidates who opted in to job alerts. Automate it from your software where possible so it is never forgotten.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Which DLT category should I choose for this job alert message?
Usually Promotional. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my recruitment agency?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for Recruitment & Staffing Agencies
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