SMS template · Utility

Shortlist Shared with Employer SMS Template for Recruitment & Staffing Agencies

A ready-to-adapt SMS message for recruitment, staffing and placement agencies, with placeholders, sample values and compliance notes.

When to Send This Message

Send to the hiring manager when profiles are ready. For recruitment, staffing and placement agencies, this is one of the everyday messages that keeps candidates and employers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.

Recruiters work two sides: employers who need roles filled quickly and candidates who want clear, honest updates.

The SMS Template

India (DLT format)

Header: [6-character header]-S · Category: Service Implicit

Dear {#var#}, {#var#} shortlisted profiles for {#var#} are ready for your review: {#var#}. - [Business Name]

International (plain text)

Dear {manager}, {count} shortlisted profiles for {role} are ready for your review: {link}. - [Business Name]

Example with sample values

Dear Mr. Joshi, 5 shortlisted profiles for Sales Executive are ready for your review: https://example.com/s/RA4. - [Business Name]

With these sample values the message is 132 characters in the standard GSM-7 character set, which is 1 SMS part (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.

Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.

Placeholders and Sample Values

PlaceholderMeaningSample value
{#var#}ManagerMr. Joshi
{#var#}Count5
{#var#}RoleSales Executive
{#var#}Linkhttps://example.com/s/RA4

Filling in each placeholder

  • Manager (sample: Mr. Joshi): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
  • Count (sample: 5): Keep the value short and specific; test the longest realistic value to check the message still reads well.
  • Role (sample: Sales Executive): Keep the value short and specific; test the longest realistic value to check the message still reads well.
  • Link (sample: https://example.com/s/RA4): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.

This template has 4 placeholders and a body of 108 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.

Category and Approval

In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.

Compliance Checklist

  • The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
  • Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
  • Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.

Rules to keep in mind for Recruitment & Staffing Agencies

Private placement agencies may need registration under state rules and, for overseas recruitment, the Emigration Act requires a licence from the Protector General of Emigrants. Agencies must never charge candidates fees that are not permitted, and messages should clearly identify the agency to build trust against scams.

General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.

Tips for Better Results

  • Use the customer's name and a reference number so the message is easy to trust and to search for later.
  • Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.

Where this message fits for Recruitment & Staffing Agencies

Candidates search job boards and LinkedIn, apply to several roles and expect fast updates, while employers want a qualified shortlist quickly. Agencies win on speed, candidate experience and understanding of each client's culture.

Job boards and LinkedIn source candidates; WhatsApp and SMS schedule interviews and send reminders; voice calls screen candidates; email shares job alerts and client shortlists; search brings employers looking for recruiters.

Campaign ideas that pair with this template

  • Personalised job alerts matched to candidate skills
  • Interview reminders with location and interviewer details
  • Monthly hiring market reports for client companies

Need this SMS template set up?

We register, submit and connect templates for you, and send test messages before launch.

WhatsApp UsCall +91 88890 28885Enquiry Form

Quotes in USD for international clients.

Questions About This Template

When should a recruitment agency send the shortlist shared with employer message?

Send to the hiring manager when profiles are ready. Automate it from your software where possible so it is never forgotten.

Can I send this SMS in India without DLT registration?

No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.

Which DLT category should I choose for this shortlist shared with employer message?

Usually Service Implicit. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.

Can DND Teams set this up for my recruitment agency?

Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.

Related Templates

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