SMS template · Marketing
Campaign Appeal SMS Template for NGOs & Non-profits
A ready-to-adapt SMS message for NGOs, trusts and non-profit organisations, with placeholders, sample values and compliance notes.
When to Send This Message
Send to opted-in supporters during a specific campaign. For NGOs, trusts and non-profit organisations, this is one of the everyday messages that keeps donors and volunteers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Donors and volunteers want to see impact, transparency and simple ways to give.
The SMS Template
India (DLT format)
[Business Name]: Our {#var#} runs till {#var#}. Every contribution supports {#var#}. Give here: {#var#}
To opt out, SMS STOP to [opt-out number].International (plain text)
[Business Name]: Our {campaign} runs till {date}. Every contribution supports {purpose}. Give here: {link}
Reply STOP to opt out.Example with sample values
[Business Name]: Our winter blanket drive runs till 15 Dec. Every contribution supports families in need in our project areas. Give here: https://example.com/c/NG5 To opt out, SMS STOP to [opt-out number].
With these sample values the message is 209 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Campaign | winter blanket drive |
| {#var#} | Date | 15 Dec |
| {#var#} | Purpose | families in need in our project areas |
| {#var#} | Link | https://example.com/c/NG5 |
Filling in each placeholder
- Campaign (sample: winter blanket drive): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Date (sample: 15 Dec): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Purpose (sample: families in need in our project areas): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Link (sample: https://example.com/c/NG5): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 4 placeholders and a body of 106 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this is a Promotional template. It can only be sent to customers who have not blocked promotional messages, within the permitted time window, from a promotional header. Include an opt-out instruction as required by your operator.
Compliance Checklist
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
Rules to keep in mind for NGOs & Non-profits
Donation receipts for 80G should be issued only if the organisation holds valid registration, and foreign contributions need FCRA registration. Impact figures shared publicly should be documented, and donor data must be protected under the DPDP Act, 2023.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Limit frequency; a few relevant messages perform better and attract fewer opt-outs than frequent broadcasts.
- Send only to people who have opted in, and record when and where they did so.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a NGO send the campaign appeal message?
Send to opted-in supporters during a specific campaign. If customers reply, make sure someone on your team monitors and answers.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
Which DLT category should I choose for this campaign appeal message?
Usually Promotional. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my NGO?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for NGOs & Non-profits
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