SMS template · Utility
Donation Receipt SMS Template for NGOs & Non-profits
A ready-to-adapt SMS message for NGOs, trusts and non-profit organisations, with placeholders, sample values and compliance notes.
When to Send This Message
Send immediately after a donation. For NGOs, trusts and non-profit organisations, this is one of the everyday messages that keeps donors and volunteers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Regular, honest updates and timely receipts keep supporters engaged, while campaigns around giving days and causes bring in new supporters.
The SMS Template
India (DLT format)
Dear {#var#}, thank you for your donation of Rs. {#var#} to [Business Name] on {#var#}. Your receipt is available here: {#var#}International (plain text)
Dear {donor}, thank you for your donation of Rs. {amount} to [Business Name] on {date}. Your receipt is available here: {link}Example with sample values
Dear Ms. Iyer, thank you for your donation of Rs. 2,500 to [Business Name] on 16 Oct. Your receipt is available here: https://example.com/r/NG1
With these sample values the message is 145 characters in the standard GSM-7 character set, which is 1 SMS part (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Donor | Ms. Iyer |
| {#var#} | Amount | 2,500 |
| {#var#} | Date | 16 Oct |
| {#var#} | Link | https://example.com/r/NG1 |
Filling in each placeholder
- Donor (sample: Ms. Iyer): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Amount (sample: 2,500): Write amounts as Rs. 1,499 rather than with the rupee symbol, which forces Unicode encoding in SMS and shortens each part to 70 characters.
- Date (sample: 16 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Link (sample: https://example.com/r/NG1): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 4 placeholders and a body of 126 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
- Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.
Rules to keep in mind for NGOs & Non-profits
Donation receipts for 80G should be issued only if the organisation holds valid registration, and foreign contributions need FCRA registration. Impact figures shared publicly should be documented, and donor data must be protected under the DPDP Act, 2023.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a NGO send the donation receipt message?
Send immediately after a donation. Automate it from your software where possible so it is never forgotten.
Can I send this SMS in India without DLT registration?
No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Can DND Teams set this up for my NGO?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for NGOs & Non-profits
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