SMS template · Utility
New Login Alert SMS Template for IT & Software Companies
A ready-to-adapt SMS message for IT services firms, SaaS and software companies, with placeholders, sample values and compliance notes.
When to Send This Message
Send when an account is accessed from a new device. For IT services firms, SaaS and software companies, this is one of the everyday messages that keeps users and clients informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Software buyers research online, read documentation and compare vendors before booking a demo.
The SMS Template
India (DLT format)
[Business Name] security alert: a new login to your account was detected on {#var#} at {#var#} from {#var#}. If this was not you, reset your password now.International (plain text)
[Business Name] security alert: a new login to your account was detected on {date} at {time} from {device}. If this was not you, reset your password now.Example with sample values
[Business Name] security alert: a new login to your account was detected on 16 Oct at 10:42 PM from a Chrome browser on Windows. If this was not you, reset your password now.
With these sample values the message is 176 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.
Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {#var#} | Date | 16 Oct |
| {#var#} | Time | 10:42 PM |
| {#var#} | Device | a Chrome browser on Windows |
Filling in each placeholder
- Date (sample: 16 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Time (sample: 10:42 PM): Give times with AM/PM or a clear range, and the time zone if the customer may be in another country.
- Device (sample: a Chrome browser on Windows): Keep the value short and specific; test the longest realistic value to check the message still reads well.
This template has 3 placeholders and a body of 153 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.
Category and Approval
In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.
Compliance Checklist
- Promotional versions are sent only within the permitted hours and only to recipients who have not opted out.
- The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
- Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
Rules to keep in mind for IT & Software Companies
Security messages (OTPs, login alerts) must never contain marketing content. B2B outreach must respect privacy laws in each market, such as GDPR for EU contacts and CAN-SPAM or TCPA in the US, as well as the DPDP Act, 2023 in India.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.
Tips for Better Results
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
- Use the customer's name and a reference number so the message is easy to trust and to search for later.
Need this SMS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a software company send the new login alert message?
Send when an account is accessed from a new device. Automate it from your software where possible so it is never forgotten.
What does {#var#} mean?
It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.
Which DLT category should I choose for this new login alert message?
Usually Service Implicit. The final category depends on your entity type, the consent you hold and your operator's guidelines, and we confirm it during registration.
Can DND Teams set this up for my software company?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More SMS templates for IT & Software Companies
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