SMS template · Utility

Attendance Check-in SMS Template for Gyms & Fitness Studios

A ready-to-adapt SMS message for gyms, fitness studios and yoga centres, with placeholders, sample values and compliance notes.

When to Send This Message

Send to members who have not visited for two weeks. For gyms, fitness studios and yoga centres, this is one of the everyday messages that keeps members informed without a phone call. It can be sent manually from a panel at first and automated later through an API.

Keeping members motivated and renewing on time depends on regular, personal communication rather than one-time offers.

The SMS Template

India (DLT format)

Header: [6-character header]-S · Category: Service Implicit

Hi {#var#}, we have not seen you at [Business Name] for a while. If your schedule has changed, our trainers can help you plan shorter workouts. Reply to talk to us.

International (plain text)

Hi {member}, we have not seen you at [Business Name] for a while. If your schedule has changed, our trainers can help you plan shorter workouts. Reply to talk to us.

Example with sample values

Hi Karan, we have not seen you at [Business Name] for a while. If your schedule has changed, our trainers can help you plan shorter workouts. Reply to talk to us.

With these sample values the message is 164 characters in the standard GSM-7 character set, which is 2 SMS parts (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.

Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.

Placeholders and Sample Values

PlaceholderMeaningSample value
{#var#}MemberKaran

Filling in each placeholder

  • Member (sample: Karan): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.

This template has 1 placeholder and a body of 165 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.

Category and Approval

In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.

Compliance Checklist

  • The brand name in the message matches your registered business or header.
  • Promotional versions are sent only within the permitted hours and only to recipients who have not opted out.
  • The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.

Rules to keep in mind for Gyms & Fitness Studios

Fitness ads should avoid unrealistic transformation claims and before/after images that could mislead, in line with ASCI guidelines. Health information shared by members, such as injuries or conditions, should be kept confidential.

General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.

Tips for Better Results

  • Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
  • Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.

Where this message fits for Gyms & Fitness Studios

People join gyms around New Year, before summer and after life changes, comparing location, price, classes, equipment and opening hours, usually after a free trial or class pass. Retention is the real challenge: many members stop attending within the first few months, so the first 90 days of communication matter most.

Instagram, TikTok and local search drive trial sign-ups; WhatsApp handles trial bookings and class questions; SMS sends class reminders, waitlist openings and renewal notices; email shares workout plans, challenges and nutrition tips; app notifications support booking.

Campaign ideas that pair with this template

  • January and pre-summer joining offers with a free first week
  • Friendly check-in messages to members who have not visited for two weeks
  • Class waitlist alerts when a spot opens

Need this SMS template set up?

We register, submit and connect templates for you, and send test messages before launch.

WhatsApp UsCall +91 88890 28885Enquiry Form

Quotes in USD for international clients.

Questions About This Template

When should a gym send the attendance check-in message?

Send to members who have not visited for two weeks. If customers reply, make sure someone on your team monitors and answers.

Can I send this SMS in India without DLT registration?

No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.

What does {#var#} mean?

It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.

Can DND Teams set this up for my gym?

Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.

Related Templates

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