SMS template · Utility

Application Received SMS Template for Colleges & Universities

A ready-to-adapt SMS message for colleges and universities, with placeholders, sample values and compliance notes.

When to Send This Message

Send when an application form is submitted. For colleges and universities, this is one of the everyday messages that keeps students informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.

The admission funnel stretches over months, from enquiry to application, counselling, document verification and fee payment.

The SMS Template

India (DLT format)

Header: [6-character header]-S · Category: Service Implicit

Dear {#var#}, your application for {#var#} at [Business Name] has been received. Application no. {#var#}. Track its status here: {#var#}

International (plain text)

Dear {student}, your application for {programme} at [Business Name] has been received. Application no. {app_no}. Track its status here: {link}

Example with sample values

Dear Kavya, your application for BBA at [Business Name] has been received. Application no. APP2027-0451. Track its status here: https://example.com/s/CU1

With these sample values the message is 155 characters in the standard GSM-7 character set, which is 1 SMS part (square brackets count as two characters each). Long links or local-language (Unicode) text increase the count, as Unicode SMS allow 70 characters per single part.

Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.

Placeholders and Sample Values

Placeholder	Meaning	Sample value
{#var#}	Student	Kavya
{#var#}	Programme	BBA
{#var#}	App no	APP2027-0451
{#var#}	Link	https://example.com/s/CU1

Filling in each placeholder

Student (sample: Kavya): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
Programme (sample: BBA): Keep the value short and specific; test the longest realistic value to check the message still reads well.
App no (sample: APP2027-0451): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
Link (sample: https://example.com/s/CU1): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.

This template has 4 placeholders and a body of 142 characters before values are filled in. Shorter messages cost less and are more likely to be read in full; aim to keep the filled-in message within one or two SMS parts.

Category and Approval

In India this type of message is usually registered as Service Implicit: it relates to an existing transaction or relationship and can be delivered to numbers on the DND registry. It must not contain promotional content.

Compliance Checklist

The header (sender ID) and the template are registered on a DLT platform, and the template text matches exactly, apart from the variables.
Each {#var#} holds only the kind of value it was registered for; most platforms limit each variable to 30 characters.
Any link uses a domain whitelisted for your header, as TRAI requires for URLs in commercial SMS.

Rules to keep in mind for Colleges & Universities

Higher-education ads should state approvals (such as UGC, AICTE or the relevant council) accurately and avoid misleading placement or ranking claims, which the CCPA and ASCI have acted against. Student data from applications must be protected under the DPDP Act, 2023.

General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our SMS compliance guide for India.

Tips for Better Results

Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.

Where this message fits for Colleges & Universities

Prospective students research programmes, rankings, fees, scholarships and visa options months in advance, often comparing several countries. They attend webinars or open days, apply, then need reminders about documents, deadlines and enrolment. International students rely heavily on WhatsApp and email for answers.

Search and programme pages bring organic enquiries; social ads and webinars build awareness; email nurtures applicants through the cycle; WhatsApp answers questions quickly, especially from international applicants; SMS handles deadline and interview reminders.

Campaign ideas that pair with this template

Application deadline reminder sequences by programme
Scholarship webinar invitations for international students
Offer-holder engagement messages to reduce drop-off before enrolment

Need this SMS template set up?

We register, submit and connect templates for you, and send test messages before launch.

WhatsApp Us Call +91 88890 28885 Enquiry Form

Quotes in USD for international clients.

Questions About This Template

When should a college send the application received message?

Send when an application form is submitted. Sending it at a consistent time builds trust and reduces follow-up calls.

Can I send this SMS in India without DLT registration?

No. Commercial SMS in India must use a header and a content template registered on a DLT platform. Messages that do not match a registered template are blocked by the operator.

What does {#var#} mean?

It marks the variable part of a DLT template, such as a name, date or amount. Everything outside the variables must be sent exactly as registered.

Can DND Teams set this up for my college?

Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.