RCS template · Utility

Application Received RCS Template for Colleges & Universities

A ready-to-adapt RCS message for colleges and universities, with placeholders, sample values and compliance notes.

When to Send This Message

Send when an application form is submitted. For colleges and universities, this is one of the everyday messages that keeps students informed without a phone call. Most businesses send it automatically from their software, so the timing is consistent.

Prospective students research programmes, eligibility, fees and placements across many institutions, usually on mobile.

The RCS Template

Rich card · Verified sender: [Business Name]

Application Received

Dear {student}, your application for {programme} at [Business Name] has been received. Application no. {app_no}. Track its status here: {link}

Track statusCall us

SMS fallback (India, DLT format)

Dear {#var#}, your application for {#var#} at [Business Name] has been received. Application no. {#var#}. Track its status here: {#var#}

Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.

Placeholders and Sample Values

Placeholder	Meaning	Sample value
{student}	Student	Kavya
{programme}	Programme	BBA
{app_no}	App no	APP2027-0451
{link}	Link	https://example.com/s/CU1

Filling in each placeholder

Student (sample: Kavya): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
Programme (sample: BBA): Keep the value short and specific; test the longest realistic value to check the message still reads well.
App no (sample: APP2027-0451): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
Link (sample: https://example.com/s/CU1): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.

This template has 4 placeholders and a body of 142 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.

Category and Approval

Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.

Compliance Checklist

Your brand (name, logo and description) is verified with the RCS provider before launch.
Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.

Rules to keep in mind for Colleges & Universities

Higher-education ads should state approvals (such as UGC, AICTE or the relevant council) accurately and avoid misleading placement or ranking claims, which the CCPA and ASCI have acted against. Student data from applications must be protected under the DPDP Act, 2023.

General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.

Tips for Better Results

Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.

Where this message fits for Colleges & Universities

Prospective students research programmes, rankings, fees, scholarships and visa options months in advance, often comparing several countries. They attend webinars or open days, apply, then need reminders about documents, deadlines and enrolment. International students rely heavily on WhatsApp and email for answers.

Search and programme pages bring organic enquiries; social ads and webinars build awareness; email nurtures applicants through the cycle; WhatsApp answers questions quickly, especially from international applicants; SMS handles deadline and interview reminders.

Campaign ideas that pair with this template

Application deadline reminder sequences by programme
Scholarship webinar invitations for international students
Offer-holder engagement messages to reduce drop-off before enrolment

Need this RCS template set up?

We register, submit and connect templates for you, and send test messages before launch.

WhatsApp Us Call +91 88890 28885 Enquiry Form

Quotes in USD for international clients.

Questions About This Template

When should a college send the application received message?

Send when an application form is submitted. Sending it at a consistent time builds trust and reduces follow-up calls.

What happens if the customer's phone does not support RCS?

The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.

Do RCS messages need brand verification?

Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.

Can DND Teams set this up for my college?

Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.