RCS template · Utility
Shipment Booked RCS Template for Logistics & Courier Companies
A ready-to-adapt RCS message for logistics, courier and transport companies, with placeholders, sample values and compliance notes.
When to Send This Message
Send to the shipper when a booking is created. For logistics, courier and transport companies, this is one of the everyday messages that keeps consignees and shippers informed without a phone call. It can be sent manually from a panel at first and automated later through an API.
Shippers choose logistics partners on reliability, coverage and visibility.
The RCS Template
Shipment Booked
Your shipment with [Business Name] is booked. AWB {awb}, from {origin} to {destination}. Expected delivery: {eta}. Track: {link}SMS fallback (India, DLT format)
Your shipment with [Business Name] is booked. AWB {#var#}, from {#var#} to {#var#}. Expected delivery: {#var#}. Track: {#var#}Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {awb} | Awb | BPL123456789 |
| {origin} | Origin | Bhopal |
| {destination} | Destination | Pune |
| {eta} | Eta | 19 Oct |
| {link} | Link | https://example.com/t/LC1 |
Filling in each placeholder
- Awb (sample: BPL123456789): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
- Origin (sample: Bhopal): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Destination (sample: Pune): Keep the value short and specific; test the longest realistic value to check the message still reads well.
- Eta (sample: 19 Oct): Write dates in an unambiguous form such as 14 Oct or 14 Oct 2026; avoid formats like 10/11 that customers read differently.
- Link (sample: https://example.com/t/LC1): Use your own short, recognisable domain; for SMS in India the domain must be whitelisted on DLT, and each variable is usually limited to 30 characters.
This template has 5 placeholders and a body of 128 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.
Compliance Checklist
- Your brand (name, logo and description) is verified with the RCS provider before launch.
- Suggested replies and actions are short (25 characters or fewer per chip) and each one leads somewhere useful.
- An SMS fallback is configured, and in India the fallback text uses a DLT-registered template.
Rules to keep in mind for Logistics & Courier Companies
Delivery messages are transactional and should only contain shipment information; promotional content needs separate consent. Consignee phone numbers belong to the shipper's customer relationship and must be used only for delivery purposes.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Where this message fits for Logistics & Courier Companies
Businesses choose couriers based on price, coverage, speed and tracking, often after a trial shipment, while recipients judge the service by delivery updates. Missed deliveries and unclear tracking are the main complaints.
Search and sales outreach win business clients; WhatsApp and SMS send tracking and delivery slot updates to recipients; voice IVR handles delivery rescheduling; email sends invoices and reports to clients.
Campaign ideas that pair with this template
- Delivery slot confirmation with rescheduling options
- Proof of delivery messages with photos
- Monthly service reports for business clients
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a logistics company send the shipment booked message?
Send to the shipper when a booking is created. If customers reply, make sure someone on your team monitors and answers.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can DND Teams set this up for my logistics company?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Logistics & Courier Companies
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