RCS template · Utility
Purchase Thank You RCS Template for Jewellery Stores
A ready-to-adapt RCS message for jewellery stores, with placeholders, sample values and compliance notes.
When to Send This Message
Send after a purchase with invoice and hallmark details. For jewellery stores, this is one of the everyday messages that keeps customers informed without a phone call. It works best when it is triggered automatically from your booking, billing or CRM software.
Customers research designs online but buy in store, and savings schemes, repairs and festival offers keep the relationship going for years.
The RCS Template
Purchase Thank You
Dear {customer}, thank you for your purchase at [Business Name]. Invoice {invoice}. Your hallmarked items carry HUID details on the invoice. Please keep it safe.SMS fallback (India, DLT format)
Dear {#var#}, thank you for your purchase at [Business Name]. Invoice {#var#}. Your hallmarked items carry HUID details on the invoice. Please keep it safe.Replace [Business Name] with your registered brand name. Links shown use example.com as a placeholder; use your own domain.
Placeholders and Sample Values
| Placeholder | Meaning | Sample value |
|---|---|---|
| {customer} | Customer | Mrs. Soni |
| {invoice} | Invoice | JW-22019 |
Filling in each placeholder
- Customer (sample: Mrs. Soni): Use the first name or the salutation the customer gave you; fall back to a neutral greeting if the field is empty.
- Invoice (sample: JW-22019): Use the same reference format that appears on your invoices, receipts or software, so customers and staff can match it quickly.
This template has 2 placeholders and a body of 161 characters before values are filled in. RCS card descriptions can be longer than SMS, but the first line should still carry the key information, as previews are truncated.
Category and Approval
Service updates like this suit RCS well because a card can carry buttons such as confirm, reschedule or get directions. The message must still relate to the customer's existing transaction.
Compliance Checklist
- Images are clear, sized as the provider recommends, and do not hide important information that is missing from the text.
- Promotional rich cards go only to customers who have agreed to receive them.
- Your brand (name, logo and description) is verified with the RCS provider before launch.
Rules to keep in mind for Jewellery Stores
BIS hallmarking with HUID is mandatory for most gold jewellery sold in India, so messages and ads should not suggest otherwise. Gold savings schemes must follow the applicable rules on deposits, and rate messages should state that rates change and taxes apply.
General guidance, not legal advice. Rules change, so confirm current requirements before launch. See our RCS compliance guide for India.
Tips for Better Results
- Send it as close as possible to the event it relates to, such as right after booking or the day before an appointment.
- Keep one purpose per message; if you need to send a reminder and a document, the reminder should still make sense on its own.
Need this RCS template set up?
We register, submit and connect templates for you, and send test messages before launch.
Questions About This Template
When should a jewellery store send the purchase thank you message?
Send after a purchase with invoice and hallmark details. Automate it from your software where possible so it is never forgotten.
What happens if the customer's phone does not support RCS?
The message falls back to SMS. In India the fallback must use a DLT-registered template, which is why this page includes the SMS version.
Do RCS messages need brand verification?
Yes. RCS business messages are sent from a verified brand profile with your name and logo, which needs to be approved before launch.
Can DND Teams set this up for my jewellery store?
Yes. We adapt the template to your business, register or submit it, and connect it to your software or our panel. Share your use case on WhatsApp or through the form.
Related Templates
More RCS templates for Jewellery Stores
This message on other channels
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